differentiation

This may give you perspective

I think we often underestimated how similar people are to each other, just as businesses tend to share common challenges. My focus primarily revolves around assisting small and medium-sized enterprises (SMEs), and I support them in three key areas:

  1. Traffic Generation: This involves attracting potential customers, whether it's driving foot traffic to physical brick-and-mortar locations or directing online traffic to their websites.

  2. Competitive Differentiation: Businesses often grapple with standing out from their competitors, and I work with my clients to help them establish a unique and compelling identity in their respective markets.

  3. Market Expansion: Finding new opportunities and markets for their products or services is a crucial aspect of business growth, and I provide guidance in identifying and tapping into these untapped areas.

Contact me via e-mail for an initial discover meeting.

We have to be really clear

As a former sportsman I think strategy is about winning, not just about competing. Winning the game is about creating a measurable margin of difference in the value that we offer customers that gives them a compelling reason to choose us.

“A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. ”
— Burrellism

There are two ways of being unique:
1) By doing something that nobody else is doing, or
2) By doing what everyone else is trying to do but doing it materially better in the eyes of the customer.