As a former sportsman I think strategy is about winning, not just about competing. Winning the game is about creating a measurable margin of difference in the value that we offer customers that gives them a compelling reason to choose us.
“A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. ”
There are two ways of being unique:
1) By doing something that nobody else is doing, or
2) By doing what everyone else is trying to do but doing it materially better in the eyes of the customer.