Fear-setting is an interesting approach to goal setting as it focuses on identifying and addressing our fears rather than just setting goals based on aspirations. Try this fear-setting exercise to set your fears free:

- What are you most scared of?
- What are the worst things that may happen?

I think by looking at what we fear the most and envisioning worst-case scenarios, we can better understand the potential risks and obstacles that may come our way. This exercise can help us to prepare mentally and emotionally for challenges, and even devise strategies to mitigate those risks. In this way we can gain clarity on what truly matters to us and what we need to do to overcome obstacles.

““Marketing is the place that understands and anticipates what people need and desire.””

— Esi Eggleston Bracey