Intention vs. action

I've always been drawn to communication, driven by a desire to convey messages, and my exploration of human behaviour began with observations of those closest to me. I often wonder why people find it challenging to change their behaviour. Is it due to entrenched habits? I believe it's not solely the behaviour itself that dictates its practicality, but rather the energy that fuels it. For example, consider someone who consistently procrastinates on tasks. It's not merely the action of procrastination that matters, but the underlying energy driving this behaviour, such as fear of failure or a lack of motivation.

““We judge ourselves by our intentions, but other people by their actions.””

— Burrellism

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Intentions mean more than actions

I believe that intentional action sometimes called design thinking saves a lot of time and energy. Part of what we do as a creative is to look at who do we seek to change and what change to we seek to make for them? And then we have to make it for those people.


Design thinking in a nutshell is encapsulated with these three questions:

1. Who’s it for?

2. What’s it for?

3. And how will I know if it’s working?

These questions are essential, and if you don’t ask yourself them then you’ll probably end up stumbling around in the dark looking for solutions.


If you want to learn marketing you do it by doing marketing, by taking action. Reading marketing books and an internship is all well and good, I think you would be better off to figure out how you want to make a change happen and then do it. This is because if you get good at marketing there will be a lot of people who will want you to help them. 

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Demonstrate Value Before Turning Up The Volume

Happy New Year - 2019
It’s that time of the year when everyone is planning for the new year, and the journey can be scary. As you already know, it’s wise to know in advance how to get where you want to go before you embark on any journey.