needs

We all want to belong

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American psychologist Abraham Maslow theorized that human decision-making is undergirded by a hierarchy of psychological needs in his initial paper, “A Theory of Human Motivation” and subsequent book, “Motivation and Personality”from 1954. Maslow proposed that five core needs form the basis for human behavioral motivation, often depicted as hierarchical levels within a pyramid. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.


Every person is capable and has the desire to move up the hierarchy toward a level of self-actualisation. Unfortunately, progress is often disrupted by a failure to meet lower level needs. Not everyone will move through the hierarchy in a uni-directional manner but may move back and forth between the different types of needs. Contact me via e-mail and let me know where you are on the pyramid.

A river does not push, it just flows.
— Burrellism