online

Unlocking growth

The job of a salesperson is straightforward, their job is to listen to understand what’s the most important thing for their buyer and then help them get that. Unfortunately, most technology today is not built to provide your buyers with the experience they want and need, just image if your sales team could unlock their performance and become top sales professionals and deliver essential insights to their buyers in those critical moments. This may be the difference between winning and losing because if you don’t partner with buyers and guide them through their journey, you will lose deals to competitors. 

 

We will be selling in digital, virtual, and online spaces more often in the future, and these spaces are noisier and more polluted than ever. This digital pollution costs both you and your sales team time, attention, and productivity, also it affects your ability to reach and engage with the decision makers who matter most to your sales success. How do you fight through it and reach the right people? How can you grow relationships, reputations and revenues? For answers contact me via e-mail and let’s have a meeting.

The architect of the universe did not build a staircase leading to nowhere!
— Burrellism

The twin forces of human behaviour

Illustration: E. Wikander/Azote

Illustration: E. Wikander/Azote

The primary motivating factor behind all human behaviour is the desire to avoid pain and the desire (or need) to gain pleasure. My values are “old school”, as I think selling is the process of motivation after you have discovered the reasons why the buyer should buy your products or services. Those of you who are from my school of thought, believe that people don’t buy needs, they buy wants. And then the big question is, how do you build tremendous wants for your products?


We know that if you can make people want your products or services badly enough, they will find a way to justify their purchase. For example, online shopping for luxury goods has soared, doubling its market share from 12% in 2019 to 23% in 2020. This indicates the profound shift in consumer behaviour as well as the results of people shopping from home due to Covid 19. The key to succeeding in these times will be for brands to meet customers’ expectations in a more seamless manner across all of their channels. Especially as brands contend with store closures, travel disruptions and ongoing threat of future lockdowns. Contact me via e-mail for workshops around improving your online customer support, click and collect initiatives and contactless payment procedures.


The market conditions are not ideal

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The last ten years was really about going online to save money. I think the next ten years will be about going online to save time and to buy things not available in your local retailers. Customer service will be more important as well the quality and range of product on offer. Send me an e-mail and let me know what you think?


We must be willing to fail and to appreciate the truth that often life is not a problem to be solved, but a mystery to be lived.
— M. Scott Peck