I was recently asked about my unique selling point, I flipped the script and began speaking about my simple recipe for how I get results for my customers. What is the definition of a proprietary process (or trade secret? A proprietary process is a distinct problem-solving methodology for your professional or technology-based service organisation. I think a proprietary process is essential because it creates a framework for how and when you tell your story. The simple elements about my personality and beliefs are powerful differentiators.

I can help you create a story that overcomes objections before you invite your customers to join your sales presentation. Contact me via e-mail when you are ready to accelerate your connection with your customers. Instead of sharing everything, just point at a couple of key aspects of why you are different, for example:
a) What problem is your customer currently facing?
b) What solution do you offer?
c) What benefits and transformation will your customer experience by choosing your solution?