When you believe that something is worthwhile, you not only commit to pursuing that goal but also become driven to effectively communicate and persuade others to join you in your endeavours. I think this holds true in both personal and professional scenarios. The art of communication and storytelling, often referred to as sales, becomes essential when pursuing a partner, inspiring employees, attracting investors, building a personal brand, or engaging with customers. The ability to convey your vision, values, and aspirations in a compelling manner is crucial for capturing the attention and support of others.