Many people think vulnerability was a repellent, and I think it’s the world’s greatest magnet as it brings everybody to you. Nowadays, the greatest supply in the world is the opposite of vulnerability - it’s curating our lives on social media, and only showing the best parts of being successful and having picturesque holidays. On the other hand, the things that are in the highest demand are the things that we can relate to in 99% of our lives - the struggles, insecurities, doubts, etc. These are the elements in highest demand yet in lowest supply. When someone shares their struggles it increases oxytocin levels and we feel more connected to them.