There is a great deal of difference between the art of presentation and persuasion. When I first got into sales, I became a pretty good presenter, so why are they not buying? As my late mother used to say, self-praise is no recommendation, so I quickly learned that I had to add an additional skill. I always knew I was a good presenter, but needed to become a great at persuasion if I was going succeed in sales. And I think you can only consider yourself a good persuader if the results start to follow, for example, when people start to act after your presentation. And to become good at persuasion, you have to become a good storyteller.