Today is Monday, so I feel it necessary to write about mindset, motivation, and methods. Do you really want to know about these topics? There is a lot of sacrifice, especially at the beginning if we are going to achieve our goals. We can understand it intellectually, and then we need a system to act on what we know. Accountability feels like an attack when you’re not ready to acknowledge how your behaviour harms others. I have seen brilliant creative ideas die very quickly when they don’t have a proper execution structure behind them. Personally, I’m not impressed by vanity metrics, like likes and views. I think that we can only drive through effective campaign execution with thoughtful communication strategies and architectures.