I think that it’s important to focus the client on the problem you solve, not the price or the features or benefits. Too many salespersons are reactive to what the client wants instead of being proactive and guiding them through this transition that they are going through. Every salesperson has a superpower, mine is my empathic listening ability, the ability to understand things from the buyer’s perspective. How to present things so it’s all about them and not about me or how smart we are, but how I can help them.