I think selling is both an art and a science. It’s all about leveraging quality content that’s visually engaging which is deep and consultative. It’s also important to pay homage to the science of selling and the need for buyers to be able to justify their decisions with logic. I’ve been analysed and various people have tried to pick my brain about my process. By me telling you what attributes you are going to need, doesn’t mean that you are going to have them. I don’t want to be dogmatic or stubborn about what selling is, as my process is a set of attributes that have worked well for me both personally and professionally.