As a coach, I can help your team to clarify these basic questions:
What do you see as your fundamental task and goals?
Who are your most important customers, users, and stakeholders?
What are their main needs?
And then I would continue on the development track with these questions:
In which areas do you see the need for you to develop your practice?
What areas of competence do you want to develop in yourself?
What types of tasks do you have the courage to embark on in the long term?