What you want is to be so specific in what you stand for, that people will search for you by name. We should aim to become the type of person, or should I say make the type of contribution that people search for by name. Remember the more specific you are, the more the likelihood that this will happen. In my experience, it’s far easier to love what you do than to do what you love.

I’m a business consultant, sales trainer, and keynote speaker and I’m not there to look good, I’m there to make my clients look good, simply put it’s never about me, it’s always about them. This is a new challenge for me to look at myself and ask, where am I being generous so that an organisation or person, I care about has changed for the better. I aim to do this over and over again and I never position price, I always position the value.