Life is not about darkness or light, rather its about finding the the brightest star within your unconscious and creating a galaxy. I think everyone is made up of light, we simply need to find our best way to shine. When your words and actions match, people know they can trust you, so there is o need to make false promises.
Sales people are not criminals and are usually not doing anything sneaky. Sales is a method used to align clients and customers to goods and services. The complex sale has many different stakeholders involved in the decision making process, on the other hand, the simple sale is when selling to an individual decision maker. As a sales person we must understand that it’s not a straight line from where we are to what we want. Most sales people are trained in the “old fashioned” way moving from presentation > demo > proposal > negotiation > close. How many people want to buy that way? We as individuals do not buy that way, we look at reviews and recommendations from our social circle.
Today, we are living in a high stimulus world! Everyone appears to be stimulus rich and context poor. I think competence is dependent on context and ask myself on a daily basis - How can I add value and become tremendously impactful? Do you really care about your customers? What you are selling can be anything and the value proposition can be pretty subjective. Contact me via e-mail to arrange a meeting or workshop, and learn about why you should show up prepared and the benefits of demonstrating authenticity.
