Transparency plays a crucial role in sales, and one essential aspect of it involves openly sharing the deals you can provide. This entails demonstrating to your clients the various resources at your disposal, your ability to secure funding, and the potential for discounts. Such openness fosters a sense of partnership, encouraging clients to engage more readily. Additionally, gaining insight into their budget, priorities, and buying processes aligns you more closely with their requirements, thus increasing the likelihood of a fruitful collaboration. I think sales excellence is about building strong relationships with clients and being transparent about your strengths and weaknesses. And by becoming a trusted advisor to your clients, you can create long-term partnerships that benefit both parties. Remember, transparency is not just essential in sales, but in life as well.