One of the biggest challenges in coaching a sales team is bridging the gap between varying levels of skill and motivation to ensure that every member can contribute meaningfully to collective success. Rather than simply elevating the lowest common denominator, effective coaching focuses on unlocking individual potential, fostering a culture of continuous growth, and creating synergy within the team. My approach centres on aligning both the head and heart, I mean engaging team members both intellectually and emotionally, so that they operate with clarity, confidence, and a shared sense of purpose.

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