Human beings are deeply motivated by their social standing within groups. Recognition and acknowledgment are powerful tools to elevate an individual’s status, activating the brain's reward system, which encourages positive behaviours. Research shows that when people feel recognised, they are more likely to be engaged and supportive in their roles. On the other hand, uncertainty can trigger defensive behaviours as the brain perceives it as a threat. Providing clarity and predictability helps to reduce anxiety and create psychological safety. I think this allows individuals to focus on collaboration rather than self-protection, boosting performance and engagement.