Human beings are deeply motivated by their social standing within groups. Recognition and acknowledgment are powerful tools to elevate an individual’s status, activating the brain's reward system, which encourages positive behaviours. Research shows that when people feel recognised, they are more likely to be engaged and supportive in their roles. On the other hand, uncertainty can trigger defensive behaviours as the brain perceives it as a threat. Providing clarity and predictability helps to reduce anxiety and create psychological safety. I think this allows individuals to focus on collaboration rather than self-protection, boosting performance and engagement.
A wonderful checklist
I think that there are limitations in the current metrics when capturing certain human values and experiences as the below five things we don’t have metrics for, and humans really care about:
Status
Certainly
Autonomy
Relatedness
Fairness
Each of these elements can have a different impact depending on the context. They all hold significant importance in human lives and don’t feature in traditional economic models or market research. Which ones do you think are a threat, and which ones will you reward?
I think by understanding and incorporating these dimensions into assessments and policies could be crucial for creating more holistic models that reflect human experiences more accurately.
Human concerns before money
c/o Forbes
Before money was invented, humans were concerned with the following five things:
Status
Humans have always been concerned with their social status and their place in society. This includes their reputation, position, and influence in their community.Certainty
Humans have always had a need for certainty and predictability in their lives. This includes a sense of security, stability, and the ability to plan for the future.Autonomy
Humans have a need for autonomy and the ability to control their own lives. This includes the freedom to make their own decisions and the ability to pursue their own goals and interests.Relatedness
Humans have a need for social connection and the ability to form relationships with others. This includes a sense of belonging and the ability to establish meaningful connections with family, friends, and community members.Fairness
Humans have always been concerned with fairness and justice. This includes a sense of equality and the ability to receive a fair share of resources and opportunities.
I think although money has become an important aspect of our lives, these fundamental concerns continue to be important to us as humans.