There’s no greater human experience than the experience of being understood. The final deliverable of a strategy is not a document as people don’t follow documents, they follow leaders and ideas. I think great leadership is always about a powerful narrative and the bigger the change, the more important the story becomes. Good stories engage people emotionally through vivid metaphors, examples, and images. Stories create meaning and people are in the search for meaning in their lives and in their workplace.
“The task of a leader is to be the trumpet that sounds the clear sound.”