No one person can decide in big companies, there will always be a variety of stakeholders and different groups that must be involved. Our job as a consultant is to present inputs for them to build a business case and then highlight how we add value. I think one of the cornerstones of our success will be the ability to structure our business development process in a way that suits our customers needs. Where we are selling the pain that we are solving for them and then presenting it with numbers and results.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”