Where are mistakes being made because people are being too rational?
If your business has the independence to make decisions without endless justification, there’s an enormous opportunity here. Look for the places where your competitors are applying rationality where it doesn’t belong, as that’s exactly where you should experiment with being irrational. You won’t always succeed, but when you do, the impact can be extraordinary because the overuse of numerical measures, mathematical models, and rigid logic in areas that demand intuition, empathy, and creativity is one of the greatest sources of inefficiency in modern business. I think sometimes, the most strategic move is to think less like a spreadsheet, and more like a human.
