Too Black to be British,
Too British to be Black,
Too British to be Jamaican,
Too Jamaican to be African,
Who am I?
Be present
Decisions are not about right or wrong; they are about growth. Sometimes we win, sometimes we lose, but we always learn. Sometimes decisions leave bruises, but if they don't kill us - well, you know the rest.
What’s in your control:
- What you do?
- What you say?
- What you think?
What isn’t in your control:
- What other people do?
- What other people say?
- What other people think?
I think letting go of control takes a lot less energy and effort than trying to control everything. This will also allow you to be prepared for any outcome and spend more time being present, which is the only place we can fully live our lives.
Manage your own emotions
Most people don’t have the emotional intelligence to understand their own thinking and feeling process. We have men and women who are envious and jealous of each other because they don’t understand where these emotions arise from. Jealousy is when you see somebody that has something and you don’t want them to have it, and envy is when you see someone with something you want and you don’t particularly want them to have it, but you want it to, so you’re envious of them at all times. Most people don’t have enough emotional intelligence to check themselves.
Answer the following questions:
· What’s my educational level?
· What’s my environment like?
· What are my experiences?
· What’s my level of execution?
· What’s my emotional intelligence?
· Is what you are doing aligned with your values?
Contact me via e-mail to book coaching, mentoring or 1:1 sparring sessions.
Worrying is a waste of life
There will always be things that you wish you could tell your younger self. It’s important to note that you don’t have to learn all of the lessons on your own. Don’t be a student of the school of hard knocks, ask for help and seek experienced insights early and often. Here are some bits of advice to my younger self.
Don't be impressed by:
1. Money
2. Job titles
3. Affiliations or network size
4. Years of experience
5. Appearances
6. Imitators
7. Big words
Be impressed by:
1. Kindness
2. Trustworthiness
3. Genuine generosity
4. Humility
5. Integrity
6. Tireless educators
7. Shared optimism
No one likes us
Where do your beliefs and opinions come from?
People need to process information quickly to protect themselves from harm. Most people believe that their opinions are based on years of experience and objective analysis of the information they have available. Everyone thinks they are rational, logical, and impartial. We are susceptible to confirmation bias as many factors of which people are unaware can influence our information processing. Humans are better able to rationally process information, giving equal weight to multiple viewpoints, if they are emotionally distant from the issue. Another reason people show confirmation bias is to protect their self-esteem.
Here are some examples of confirmation bias:
· Not seeking out objective facts
· Interpreting information to support your existing belief
· Only remembering details that uphold your belief
· Ignoring information that challenges your belief
Humans are bombarded with information in the social world and cannot possibly take the time to carefully process each piece of information to form an unbiased conclusion. I think that human decision making and information processing is often biased because people want to feel that they are intelligent. When informationarrives that suggests one holds an inaccurate belief or made a poor decision this may make one feel he’s lacking intelligence, therefore, we tend to listen only to the information that confirms our preconceptions.
Head in the clouds
Mind-wandering the enemy of focus because if your mind is wondering then by definition, you are not focusing and vice-versa. According to Wikipedia, mind-wandering could be described as the experience of thoughts not remaining on a single topic for a long period of time, particularly when people are engaged in an attention-demanding task. I think having your head in the clouds and mind-wandering is extremely valuable and essential for creative insights. This is because the creative process demands that you first gather information and focus on the problem, then you really concentrate and then let go.
The annals of science, art and mathematics are full of people who came up with incredible solutions when they were just daydreaming - in the shower, driving a car, sitting on a train or bus, walking the dog, etc. And that’s because during mind-wandering we can make connections between remote elements in a new way that has value. Now if we move into the execution phase, where you put the idea to use, then you must go back into focus.
Don't blame the machine
I was very young when I heard the proverb - a bad workman always blames his tools - for the first time. The meaning of this proverb is our success does not depend on what kind of tools we have but how we use them. In other words, a person may have the best equipment in the world but if he does not know how to use them, he can never complete a job successfully.
I am not a medical professional, but I do think that it’s our beliefs and not our DNA that affects our biology. Throughout my life I have heard “sob stories” from people who believe that they are victims of their heredity. After reading masses of literature on the subject, modern research shows that genes do not control anything. We are the masters of our genetic fate because we can change our beliefs, environment and minds, and these are the things that control our biology.
Genes are only responsible for less than 1% of the diseases on earth, so 99% of illnesses are not because of a physical breakdown. It’s what Bruce Lipton metaphorically calls “driver error”. For many years scientists believed that our genes were controlling us, our genes were the “driver of our lives”. Nowadays we acknowledge that the mind is the real controller, and with good programming for example, how to take care of our health, our biology and the environment in which we live, then we will realise that we are the masters of our genetic fate.
Our thoughts, beliefs and how we interact with the world are affecting our genetic expression - mind and body. Our body responds to the chemistry of our thoughts, this can be easily demonstrated by a simple example: compare the feeling of being in love and the feeling of being scared. The chemicals released into our body when we are in love are completely different to the emotions felt when the brain is in fear mode.
The two things that define us
A wise old man once told me that two things define us:
1. Your patience when you have nothing, and
2. Your attitude when you have everything.
My period of self-isolation ended last night and I am “officially” free to go outdoors. Now more than ever, I think it’s so important to tune in, look inward and listen to you intuition. It’s so easy to forget how to listen to that inner voice. This morning I took a moment to enjoy the silence and confirmed to myself how grateful I am to have come through B.1.351 (the South African variant) without any major symptoms.
Now we finally have an opportunity to focus on what matters most to us, make changes - and what better time to change your life than when it’s already changing?
Ordering a pizza in 2022
This morning one of my friends sent me the below conversation on Facebook. I initially laughed and then I thought welcome to the future…
CALLER: Is this Pizza Hut?
GOOGLE: No sir, it's Google Pizza.
CALLER: I must have dialled the wrong number, sorry.
GOOGLE: No sir, Google bought Pizza Hut last month.
CALLER: OK. I would like to order a pizza.
GOOGLE: Do you want your usual, sir?
CALLER: My usual? You know me?
GOOGLE: According to our caller ID data sheet, the last 12 times you called you ordered an extra-large pizza with three cheeses, sausage, pepperoni, mushrooms and meatballs on a thick crust.
CALLER: Super! That’s what I’ll have.
GOOGLE: May I suggest that this time you order a pizza with ricotta, arugula, sun-dried tomatoes and olives on a whole wheat gluten-free thin crust?
CALLER: What? I don’t want a vegetarian pizza!
GOOGLE: Your cholesterol is not good, sir.
CALLER: How the hell do you know that?
GOOGLE: Well, we cross-referenced your home phone number with your medical records. We have the result of your blood tests for the last 7 years.
CALLER: Okay, but I do not want your rotten vegetarian pizza! I already take medication for my cholesterol.
GOOGLE: Excuse me sir, but you have not taken your medication regularly. According to our database, you purchased only a box of 30 cholesterol tablets once at Lloyds Pharmacy, 4 months ago.
CALLER: I bought more from another Pharmacy.
GOOGLE: That doesn’t show on your credit card statement.
CALLER: I paid in cash.
GOOGLE: But you did not withdraw enough cash according to your bank statement.
CALLER: I have other sources of cash.
GOOGLE: That doesn’t show on your latest tax returns, unless you bought them using an undeclared income source, which is against the law!
CALLER: WHAT THE HELL!
GOOGLE: I'm sorry sir, we use such information only with the sole intention of helping you.
CALLER: Enough already! I'm sick to death of Google, Facebook, Twitter, WhatsApp and all the others. I'm going to an island without the internet, TV, where there is no phone service and no one to watch me or spy on me.
GOOGLE: I understand sir, but you need to renew your passport first. It expired 6 weeks ago...
I can help
I continuously wonder when will we move away from the socialised metrics of success and embrace internal measures of success. As we create more and more wealth we will have to decide whether it is OK that this wealth is going into the hands of fewer and fewer people. The big question in the not too distant future will be, “Where will our status role models and social hierarchies come from? I do not think they will be the people who have made the most money. Send me an e-mail and let me know what you think.
Examining your weaknesses and making them your strength
What comes out is what's inside
“When you squeeze an orange, you’ll always get orange juice to come out. What comes out is what’s inside. The same logic applies to you: when someone squeezes you, puts pressure on you, or says something unflattering or critical, and out of you comes anger, hatred, bitterness, tension, depression, or anxiety, that is what’s inside. If love and joy are what you want to give and receive, change your life by changing what’s inside.” - Wayne Dyer
Look Inside
Just imagine if we changed our opinion on suffering and from now on we think that suffering is awesome. Some of the greatest people on earth have suffered the most, for example, Nelson Mandela. Difficult times, pain, failure and loss can be looked upon as learnings, perhaps even as purification in preparation for personal heroism.
How would your life be if you were given the tools to use disappointment, difficulty and heartbreak as a crutch to strengthen yourself? If everything that hurts you, you used to make yourself a better person. The inner work is how you move through the blocks of your shadows that are covering your primal genius. ”The more you sweat in training, the less you will bleed in war.” - Navy Seals
As children, we live through our heart as we grow older we move out of our hearts and into our heads, we are taught to numb our feelings and live in our heads. In my opinion, great art, great architecture, great business, great lives don't just come from our heads, they come from our hearts, our passion, our feelings and our gratitude. I can resonate with Jay Shetty when he says, ”We are wired for generosity but educated for greed.”
I recently asked a medical doctor, “What is in charge - your head or your heart?” He answered, “the head” and I disagreed and bravely challenged him. I said, “You can find people in your profession, who are hospitalised, still alive but clinically brain dead. I am sure that you would agree with me that when your heart stops it’s over and out!”
Succeeding in life and battle is all about training, preparation and putting in the work needed to rise above the adversities that each one of us will face during our lifetimes. Contact me here to book a 1:1 session…
Simon Nygaard Hoff, co-owner and creative soul at Wonderland Agency
You and I met each other around 2008 when you had the WAS Gallery in Vesterbro even though we have not seen much of each other over the past couple of years. Last year we bumped into each other at Helle Mardahl’s ’vernissage‘ in Boffi and we both remembered that healthy relationships are nurtured by good conversations.
Thanks for taking time out of your busy schedule to meet me. As adults we often let the serious things in life suck all the joy out of our lives. We need to engage the younger side of ourselves to remember what it means to have fun. It’s important to let yourself be a juvenile every now and then, not everything needs to be so critical all of the time. During this interview, I will go with the flow and it’s totally unscripted 😊.
Can you tell me a little about your background?
It all began with the Wonderland Magazine in 2005 which kickstarted the Wonderland journey. In the first magazine we had a big article with Tal R and Jonathan Meese. We based the concept around dressing them up as Freud and his mum, as they were both in love with Freud. Tal R and Jonathan Meese said they would like to use the costumes, but we had to come over to Berlin. As we were still students travelling to Berlin was expensive but we managed. Subsequently, Tal R and Meese had a huge exhibition at Statens Museum for Kunst called ”Mor”, SMK had already made promotional material which they scrapped in favour of our images for the official press release, advertising and posters. Crown Prince Frederik and the Minister of Culture, Brian Mikkelsen, opened the exhibition. We were buzzing, this was an ideal start for us and the success was a big deal for us students, over the next couple of years we made 11 issues of the magazine, which were distributed in Denmark and Germany.
What are you up to nowadays?
Product design, furniture design and interior design.
What made you choose to design the salt and pepper pots?
It was because I made the concept and interior design of a restaurant on the top floor of Illum. I was hired by Carlsberg to design the Bar Jacobsen restaurant/bar - I did the concept and interior design, and then I bought a lot of chairs from a company called, Please Wait To Be Seated (PWTBS). The owner (Thomas) came to the opening and asked if there was something I would improve. Now, as there is always one thing that you are annoyed about and it was the salt and pepper pots. Thomas said that is was really funny as he, wanted to add a salt and pepper design to the PWTBS collection and then I was hired as the designer. I told him that if he gave me 14 days I would come back with some great ideas and the rest is history.
They are made in wood and are being sold in cool shops like Illums Bolighus and Stilleben, but we think they still need a more commercial retailer as it's a royalty agreement.
How did you get into the art world?
My education is a pretty boring project management degree and I am an autodidactic graphic designer. I slowly moved into the art world when we opened Wonderland Art Space in 2008. Working with the room experience, collaborating with different artists to build and design art bars for festivals. In 2010, I was working on the visual identity for Roskilde Festival, making an art bar for Absolut vodka (Pernod-Ricard) with Helle Mardahl and Andreas Emeniusalso I was making a campaign for Diesel. I was subsequently hired by Roskilde Festival in 2011 to make another art bar, again it was sponsored by Absolut vodka but this time I worked with the artist, Anne Sophie Sandal on the project.
What were you interested in whilst at school?
I grew up in Svogerslev (small town outside Roskilde), I went to high school in Roskilde, but immediately afterwards I moved to Copenhagen as I was so tired of small city life. Even though I really like Roskilde and will probably move back one day...
I was interested in creativity and art whilst I was at school, I wasn’t interested in learning languages or mathematics, I just wanted to play football and learn about creativity. The only thing that I knew was that I had to move to Copenhagen as soon as possible. I attended a 6-month foundation graphics course at Copenhagen Technical School which was extended to one year and I attended film, drawing and graphic courses.
Afterwards, I started a small T-shirt brand called SLRP with Rasmus Blæsbjerg who was one of the first web design teachers at the Design School and was also best friends with Oliver Bjerrehus. I moved to New York for a few months with Rasmus and tried to build up SLRP over there with an American partner, but it did not work out.
Did you read comics or magazines? Who was your hero?
No, I read magazines and I was really inspired by the American W-Magazine that featured fashion, art, film and culture. I remember receiving some money from my aunt and immediately buying a retrospective book featuring W-Magazine issues from 1990. The book was huge and cost DKK 2.500. Then I knew that I really wanted to make a magazine one day.
I have never been a big fan of comics, Rasmus Blæsbjerg was the man I looked up to for many years, he was a character and very funny. The Wood Wood guys were also quite an inspiration, especially in the beginning when they had the shop on Krystalgade.
What was your first big career decision?
In the beginning of the 2000s, I started to learn a lot more about visual art and then I became a fan of a lot of artists because for me art is pure creativity where there are no rules. There are just your own rules, there is no client, you don't have to think of a brand, there is no brief. As an artist you can do what you like. The downside of all of this freedom is also the difficult part! I have been advising a lot of young artists about their career, they should know what they want to do, which direction they want to pursue, for example, sound, video, installations, etc. You cannot do it all, if you want to be an art superstar you have to think about your own brand - Tal R is a good example as you never doubt that it is him when you see one of his paintings. The way he combines the colours and figures, he has a childish way of painting with an edge. Tal R is also really good at speaking about his art, his work has a high level of quality, his motives are appealing - it's painting, it's childish, it's funny. He uses beautiful colours and he's really charming and good at networking. Tal’s also made a lot of right choices, e.g. he’s represented by Contemporary Fine Arts in Berlin and I've met the owner, Bruno many times, he's also a lot of fun. There are so many characters within the art industry 😊
Everyone wants a deeper connection with their clients, how do you create an emotional connection with your customers?
We at Wonderland are a commercial agency but we combine our own projects e.g. salt & pepper, with more commercial projects. We have just reopened the gallery, we are making a podcast about the advertising business. We don't ask permission, we just do it!
It's really important to get your own experiences, for example, trying to make an event because it is really difficult. Getting people to come, creating the marketing and promotion, so if you have that experience then you know how hard it is when you have to do it for a client. Their client’s budgets also have to reflect that if they want to be successful.
It's difficult to get big budget projects, you really have to fight for them and then to have permission to be creative within your own field of expertise and that takes a lot of back and forth, briefs, meetings, etc. Now we are staffing up on the management side, as we know that we have a good reputation and the best creative freelancers want to work with us, where we have struggled in the past to get the big budget jobs.
It appears as though you made a seamless transition from the art world into communication & design. What were the key drivers for you to make the move into the communications world?
The transition has evolved by taking small steps, going more towards a commercial agency and away from the art business. We had a tipping point at the end of 2011, where we had to make the decision whether we wanted to run a creative agency or to run a gallery. At that time the gallery was representing 5 artists and they wanted to be represented at international trade fairs. However, we were not prepared to spend our weekends trying to sell art when we knew that we made all our money from the creative agency. The gallery was more the face; it was definitely not the body.
We started to make small campaigns for Tuborg, we became the Danish advertising agency for Absolut vodka and Diesel, and they both liked the edge that we could bring by gathering the cool creatives. We could not give the artists the representation they deserved, so we decided to close the gallery and move in the city and run our commercial agency there.
In 2103, we landed our biggest job to date for Somersby. We created a sub-brand, ”Somersby Unlimited” specifically targeting young party goers in Denmark. Here we had our commercial breakthrough and a huge budget. We created everything for the concept (strategy, brand name, visual identity, packaging design, etc.).
Carlsberg sold out of Somersby everywhere during the first two years and this is really something phenomenal when a Carlsberg brand sells out, as they really produce a lot of units. There was so much hype created around the product, simply by adding animal print on the bottles - it was a really simple idea, but the timing was perfect. Fashion is really mainstream and it can move a lot of people, we needed a creative basis for the idea for Somersby to become fashionable. The following year we knew it would be floral prints and we knew that if we integrated that on the bottles it would be a hit and again it sold out. The third-year was really difficult to follow up on the iconic bottles, so, unfortunately, Carlsberg closed down the brand.
What role has digital taken in your business model?
Yes, it does! We have two sides of the Agency, I am head of design & art and there is not much digital on that side. The other side is SoMe and digital marketing. Here there is a lot of digital, looking at online trends, Facebook algorithms are constantly changing but as we are doing all the SoMe for Fitness World we have to stay on top of the game. And my business partner, Sophie Hardinger is running that side of the Agency, she has become a SoMe nerd. We have 4 people in her department and hire freelancers if we need to work with Adwords etc.
What makes your brand stand out from the crowd?
I hope that this artistic creative edge we have is the reason why clients want to work with us. Pernod-Ricard recently contacted us again as they want us to integrate their brands in a creative and cool environment.
I realised that when you develop strong ideas and you invest in the creative process, for example, thinking about the materials, the look, etc. delete. then I am really good at taking a brand and taking it into a physical dimension with a lot of funny creative solutions. I prefer to work on interior designs rather than creating advertising campaigns! The work will last a lot longer than just a quick fix, but of course it's difficult to convince companies to invest money into a long-term solution than a quicker, cheaper one. I have managed, so far, to explain and sell to a supertanker like Carlsberg where the Hall of Carlsberg has been up for 5 years and the Carlsberg VIP Lounge at Parken has been there for 7 years
A Little About The Way I Think
1) I spend my time listening and making others feel special rather than telling them how great I am.
2) I understand that relationships are built on trust, and trust takes time to develop.
3) I think that the best way to differentiate is to be honest, caring and hardworking.
4) I usually identify areas of shared interest and create opportunities for everyone to be a winner.
5) I provide encouragement, show concern, listen with interest and instill a strong set of values.
6) I always treat my clients with dignity and respect.
Your Dreams May Not Come True
I think that if your dreams are big enough they will not get completed during your lifetime. For some human beings the song in their heart will die if the situations around them does not work out the way they think it should happen.
Your inner experience should not be determined by what is happening around you. In the very nature of things, life is made in such a way that the outside will never happen 100% the way you want. And it should be that way, as if everything happened 100% your way - where do I go, where does everyone else go? Sometimes it goes your way, sometimes it goes my way, sometimes it goes someone else’s way - everything is fine.
What do you want for yourself could be either blissful or miserable!
Remember fundamentally everyone wants the same thing: Pleasantness within themselves and pleasantness around them. I think what you want for yourself is the highest level of pleasantness 100% clear - the highest level of pleasantness.
· If pleasantness happens in our body we call it health, and if it becomes very pleasant we call it pleasure.
· If our mind becomes pleasant we call it peace, and if it becomes very pleasant we call it joy.
· If our emotions becomes pleasant we call it love, and if it becomes very pleasant we call it compassion.
· If our life energies becomes pleasant we call it bliss, and if it becomes very pleasant we call it ecstasy.
· If our surroundings becomes pleasant we call it success and this is all that we want in our life.
The outside pleasantness is determined by many forces, not just by ourselves. And all of these forces must cooperate to create outside pleasantness, but to create inner pleasantness we do not need anybody’s cooperation, just ourself!
This one thing, if we can make it happen will enhance our dream in such a way that it could not be fulfilled in one lifetime. The fear of suffering is what is making people dream small, think small, work small because if I dream big and it doesn’t happen what will happen to me.
WHAT WOULD YOU DO NOW IF YOU KNEW THAT YOU COULD NOT FAIL?
How would you answer this question? You can share your answer here or you can keep it to yourself, but mostly I hope you do something about it.
Love Is A Dirty Word In Business
For many, love is a dirty word in business. Bringing love into the workplace, it’s platonic, but it’s there. I love these people and I am going to support them doing great work and we are going to do this together. According to Richard Branson, “Customers should not be first, employees should be first because if you take care of your employees, your employees will take care of your customers.”
Almost every successful person begins with two beliefs: the future can be better than the present, and I have the power to make it so!
Having a deep purpose to the why we do things, it’s not just a job, it’s not just a salary. I understand that these things are so important and people get caught up in working for organizations because they have obligations - but there is a choice about picking something that you are passionate about. And then the human connection, recognizing your own humility - I think Brené Brown’s The Power of Vulnerability Ted Talk from 2010 sums it up quite nicely.
Challenging The Status Quo With Lasse Have
Tell me a little about your education
I am an autodidact and have 30 years of visual drawing experience beginning with T-shirt designs, posters and flyers in High School and that has evolved into what it is today, which spans from basic illustration, over animation, to complex presentation. At the beginning when faced with the question – “Do you know how to do this?” – My answer was always “Yes”, - even though sometimes I had not tried it before. But I quickly learned the necessary skills and I always delivered a solid and trustworthy product. So, learning by doing, was the basis of my commercial success.
What excites you right now?
Vector graphics has been hot for years now, fortunately for me, I was presented to Vector tools very early, and working with vector graphics is still my favourite. My role is to notice new trends and utilize my experience to identify who is capable of buying these solutions, and able to benefit from them. As the majority of my clients are conservative companies, I am very aware that I have to ensure that my solutions fit into my clients existing framework and style.
What are you looking forward to in 2018?
This is a difficult one! (Pause)
Personally, it’s a rebuilding project in my home – the renovation of our loft room.
What’s the best thing that happened to you in 2017?
In our world we are always looking at the next thing, but sometimes it’s nice to reflect on what has happened. Moving into Republikken in January 2017 gave me a new creative push as I was in downtown Vesterbro on a daily basis. Meeting lots of new people from a variety of ethnic backgrounds with drive and ambition, provided me with a new energy that comes with shared office spaces.
Tell me a little about you and your childhood?
I was born and bred in Nyborg in Fyn. My siblings and I were brought up with conservative parents and raised to be self-sufficient and to follow our dreams, which was kind of natural as both of my parents were self-employed themselves. As a young man, I was in a hurry to get out and explore new things. Right after High School I chose to go into the Navy as part of my National Service, where I worked in the Operations Room and was in charge of the ship computers and radars.
When my National Service ended, I went to Paris and lived there for a memorable year before moving to Bordeaux. I lived there for 5 years where I had a lot of crazy experiences and a variety of jobs, and I quickly learnt the language and embraced the French culture. After a few years in France I was able to live full time from my drawings and freelance jobs.
Who was your favourite superhero?
My very own Mr. Pigsel who is the virtual front figure for the company. He has a split personality as he is also Professor Pigsel, Inspector Pigsel, Doctor Pigsel as well as the superhero Captain Pigsel.
The whole world is talking about CSR, do you support any charitable causes?
One of my biggest wishes is that we find an alternative to plastic. I recently heard that Lego have announced that its first brick pieces made from plant-based plastic sourced from sugar cane will go on sale later this year. Production has started on the sustainable pieces, which include “botanical elements” like leaves, bushes, and trees. Let’s hope that this is the future for plastic!
What’s the most important thing I should know about you?
I don’t know :).
I enjoy being self-employed and having control of my own destiny, knowing that I have to pay the same insurance as my neighbours’, but being free of the restrictions of employment makes me feel very privileged!
I hate to think of myself as a consumer, even though I know that I am one. I try to avoid shopping centers at all cost. The thought of being a human battery, where “they” drain us of energy and in this case, energy is our attention and money. I guess the worst thing you could say to me is that I am normal.
What would your professional like look like if it was easy?
It is easy, I am living my own dream – yes, I know that sometimes it can be tough, but I guess we all need obstacles to challenge us and to push us into new areas of growth.
I draw, I’m doing what children love to do and sometimes I have to pinch myself to make sure that this is not a dream and I am really living.
Many thanks Lasse. You have been blessed with a natural talent and you have had the courage to make your living from your talent, RESPECT.
If you would you like help with your animations, illustrations or your presentations, please contact Lasse via Pigsel ApS.
How Dr. Martens' Are Made
I have advised many brands over the last 13 months about "telling their story" via videos. Here is Steve Bent (Production Manager) at the Dr. Martens Cobbs Lane (Northampton, UK) factory describing their iconic "Made in England" manufacturing process - https://www.youtube.com/watch?v=rO1YAx4QW1I