Marketing 101

Marketing campaigns are sets of strategic activities that promote a business’s goal or objective. A marketing campaign could be used to promote a product, a service, or the brand as a whole. To achieve the most effective results, campaigns are carefully planned and the activities are varied. And I think marketing campaigns are most effective when they are the offspring of a corporate purpose rather than originating from one. Remember when you take responsibility for your beliefs and judgments this will give you the power to change them.
Now ask yourself the following questions:

1.          Why your company?
2.          Why your product (or service)?
3.          Why should they choose you?

“One important key to success is self-confidence. An important key to self-confidence is preparation”

— Arthur Ashe

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Sharing information across your campaigns

The idea that we can look somebody in the eyes and engage with them is scary for many people. When you work in sales and marketing this behaviour is the bare minimum of expected of you. Many organisations spend loads of money marketing their various products yet often their marketing strategies aren’t connected to one another, instead they use isolated campaigns without any formal unities. Why are they doing that? I think you should start correlating all of your marketing activities by streamlining your marketing strategy and messaging, as this will increase their effectiveness and put you in the spotlight for potential customers. Contact me via e-mail if you would like an evaluation of how to create a more unified marketing message for your organisation.

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We can always do it better

Via Getty Images

Stephen Covey said, ”We should always start with the end in mind”.  And getting really clear about not only the vital priorities that organisations are trying to pursue in gaining clarity around that but also what are the vital metrics that they use (KPIs). Essentially, what are the data points that are used to determine if they are on track? 

Now if we have these and know what the performance metrics are, in other words when it's green and when it's red - then focus on how we can do more green stuff. And what are the things we need to do to fit into that? Will it become a predictive and repeatable model (best practice)? This does not mean it works perfectly or that some of the predictions are inaccurate because life changes and business is not static. I think being able to go into a marketing campaign or thought leadership campaign with the end in mind will certainly increases our chances of being successful by a factor of 10. And this is because of having that thoughtful planning from the outset.

Are you looking for a team who you can trust and have your best interests at heart? A team who really want to help your business navigate around the thought leadership process? A team who can help you generate revenue from that content, so you can do a better job in front of your customers? 

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