Translating content

How do you translate content into practice in a scalable way?
Sometimes by making small optimisations you can substantially increase your revenue. I think the following questions are important to ask yourself before you launch your growth strategy:


1. What do I know?

   - Identify, assess and list all the relevant knowledge and skills you have regarding the content you want to apply.


2. What are my resources?

   - Identify the resources at your disposal, for example, financial resources, time, mentors, etc.


3. What’s my experiment?

   - Plan and design your experiment by creating a hypothesis, defining your method, and setting measurable goals.


4. How do I move forward?

   - Based on your experiment's results, create a detailed action plan which should include timelines, responsibilities, and key milestones.

5. And how can I do that at scale?

   - Determine how you will expand by looking at things like your resources, challenges, and strategies for maintaining quality and efficiency at a larger scale.

Contact me via email for a deeper dive into your growth strategy.

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The pursuit of perfection

In today’s world, technology makes geography and size almost irrelevant, therefore, this gives us this unique opportunity to assert strong strategic leadership. Content marketing is not about choosing a keyword and writing an article to rank for it, it’s about having a deep understanding of your target audience and the information they’re looking for and being a credible and trustworthy source for that information. How do you know that is true?

“Strategy is a commodity, execution is art.”

— Peter Drucker

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Growth at all costs

We have seen that over the Covid pandemic consumer expectations and behaviours have fundamentally changed. Technology and innovation have moved brands into a place where relationships with individual consumers could be directly formed, nurtured and serviced. I think the greatest growth potential going forward will be differentiated retail. This will mean creating an elevated brand experience where both the brand and product are celebrated through clear and compelling storytelling.

The future is not just about omni-channel, it’s going to be about customisation, community and content. Individuals with unique personal goals brought together to form a global community. Contact me via e-mail when you are ready for an external perspective on your brand engagement.

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The hard part is getting it done

The difference between getting noticed and being ignored lies in providing the right content and context for the right audience, the hard part is getting it done! Too often marketing comes at the end of the cycle in creating something, I think marketing is an intentional act and therefore should be integral in the creative process. We should say at the beginning - for people who believe this and want that - I am bringing you something that matches what you believe and helps you get what you want.

Send me an e-mail if you are interested in figuring out how to be honest in the following way:
If I was one of these people who believed in what I say and I knew what I know about this thing, would I buy it? And if one of the people you are speaking about does buy it, would they tell their friends?

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