To serve as a leader

c/o Dallas Cowboys archive

A leadership vision statement is a declaration of a leader's values, beliefs and purpose, as it defines how they lead and who they are. I think a powerful leadership vision can help motivate employees' performance. According to the legendary coach, Tom Landry, an heroic leader is someone… “who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be.”