Sales has always been about the power of persuasion and buyers always want to buy from people whom they trust. According to the Oxford English Dictionary, persuasion is a process whose objective is to change a person’s attitude and/or behavior towards an idea, event, person, or an object. I think that the understanding of various effective persuasion techniques will help sales professionals to make sales and meet their targets and it will also give them an edge over competitors in the market.

Listening is a major component of persuasion, therefore:
·      Listen with interest
·      Reflect with grace
·      Think with sincerity
·      Plan with optimism
·      Speak with honesty
·      Give with gratitude
·      Act with integrity

Before persuasion comes knowledge, therefore, it’s essential that you do your in-depth research as “one size does not fit all”. Sales professionals need to execute a fine balance between transparency and persuasion to guide the buyer towards the intended outcome of buying. Contact me via e-mail for sales training and workshops about mastering the science of achievement and the art of fulfilment.