The effects of Covid-19 and the measures put in place to combat it over the past 7 months have brought severe changes to all our lives. It is more important to know where you are going than to get there quickly. The pandemic has shown me, almost instantly, that the path I had anticipated for 2020 was not going to materialize.

True curiosity is not simply the gathering of information, it’s the questioning of information gathered. I think we have to get better at asking our audience what they want from us, improve how we engage with consumers and re-evaluate our business models. You don’t need permission from people to lead them, they are waiting, we are are all waiting for you to show us where to go next.