Simon Sinek said we should always start with the why and then develop thought leadership around that question. From there, produce cornerstones content on a consistent basis around that thought leadership and hopefully you’ll be able to drive revenue from it.

Do you have clarity around your point of view on thought leadership?
Do you have that big important WHY?
Are you clear about why you do what you do?
And who do you do it for?
And how is that helpful?

Contact me via e-mail when you are ready to take a deeper dive into your purpose.