Why?

The Golden Circle

In his book, “Start with Why: How Great Leaders Inspire Everyone To Take Action,” Simon Sinek discusses the principals behind every successful person and business. It’s a simple and powerful model for how leaders inspire action, starting with a “Golden Circle” and the question “Why?”

First why and then trust.
— Simon Sinek


Leaders and organisations with the capacity to inspire, think, act, and communicate from inside out and that’s why they start with “Why?” And this drives decision-making and behaviour when we communicate in that way.


Strengthening your muscles

What motivates you?
What fires you up?
What gets you going when the going gets tough?

The answer to these questions is different for everyone, just because it works for one person it doesn’t mean it will work for another. Humans are emotional creatures, and we seek patterns, and we are adept at finding them whether they exist or not. Nowadays, we are always hearing about passion, purpose and finding your “why”, and the brain needs that, as we need something to fall back on. Today, our number one problem is “Why now?” as it is far safer to wait, but as sales professionals we must learn how to sell around that.


So much of sales is not about what you know, it’s about how well you do it - in other words, it’s all about the performance. You must be able to get yourself to do things when you don’t feel like it. The people who only follow their feelings are misunderstanding what’s going on in our brains, as our subconscious doesn’t really care about tomorrow. It cares about right here, right now - it wants food, it wants rest, it wants to have fun – and it will take over and hijack our prefrontal cortex. Good salespersons have learned how to get motivated without getting upset, they have learned how to take feedback without taking it personally or as an attack on their identity. Would you like to learn how to regulate their emotions? Contact me via e-mail and let’s schedule an online meeting.


Are you reward and money motivated?

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Simon Sinek said we should always start with the why and then develop thought leadership around that question. From there, produce cornerstones content on a consistent basis around that thought leadership and hopefully you’ll be able to drive revenue from it.


Do you have clarity around your point of view on thought leadership?
Do you have that big important WHY?
Are you clear about why you do what you do?
And who do you do it for?
And how is that helpful? 


Contact me via e-mail when you are ready to take a deeper dive into your purpose.


Curiosity Killed The Cat

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This week, I have observed the most articulate 2 year old, Isiah is his name. His line of questioning revolved around, “Why? Why is it like this? Which invariably led me to ask the question, “Why can’t it be different?”
I think discovery is seeing what everybody has seen and thinking what nobody has thought.

My process revolves around the 4 D’s (discover, define, develop and define) and therefore, always starts with discovery…