Epictetus

What's the challenge?

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I have become both a sponge and a filter, absorbing everything while carefully choosing what to amplify. On one hand, I want to give voice to important topics, but on the other, I don’t want those topics to be solely associated with me. There’s a risk of losing myself or making it seem like the issue is about me, which could undermine the message. My challenge is finding ways to support these causes behind the scenes, without drawing too much attention to myself.

““What disturbs men’s minds is not events but their judgement on events.””
— Epictetus

Performance is important

Humans have developed the ability to make decisions based on selecting the option with the least catastrophic worst case scenario. This decision-making process involves taking a modular approach, addressing one stage at a time. Additionally, if a product can be easily reversed, removed, or sold, it becomes psychologically easier for the consumer, even if the product itself remains unchanged. I think in today's world, the role of marketers has become increasingly crucial and this demands that both their status and influence should be elevated. Understanding the desires, needs, motivations, and fears of consumers should be of paramount importance, it’s ten times more significant in 2023 compared to 2019, and the reasons for this heightened significance are widely known.

““It’s impossible for a man to learn what he thinks he already knows.””
— Epictetus

Stoic lessons

Five Stoic lessons from Epictetus:

1. Things don't upset us, it’s our judgment about things does.

2. You become what you give your attention to.

3. You can't learn what you think you already knew

4. To improve, be OK to be thought foolish

5. Stop waiting to demand the best for yourself

““People are not disturbed by things, but by the view they take of them.””
— Epictetus