pattern recognition

Open the door

It’s always inspiring to hear about organisations where leaders encourage their teams to speak up. I know that some leaders can seem intimidating because of their title or position. What I want to encourage people to do is start small and develop new habits that break the patterns of indoctrination we've absorbed over years of schooling and work. As we have been conditioned to focus on questions like:

  • Will this be on the test?

  • How do I get an “A”?

  • Where’s my promotion?

What I really want people to see is that we are like fish swimming in water who never think about the water. We often don’t recognise the environment we’re in. I think the key is to start questioning: “Is there any part of my life where I’m following the same patterns without thinking? Where could I have a conversation about getting to where I truly want to go?” Start by finding one person with whom you can have these meaningful conversations, and then expand from there. These discussions don’t come naturally. We need to encourage both team members and leaders to engage in them, to foster a culture where everyone can thrive, both at work and at home.


Anticipate shifts in the market

Leaders with advanced pattern recognition and strategic thinking skills are three times more likely to pioneer industry change. These abilities are not just leadership traits but essential ingredients for long-term success. Harnessing the power of strategic insights is crucial for leaders who aspire to drive transformation and leave a lasting mark.

Strategic insight occurs when you spot something before others do, whether it's a trend, anomaly, or a spike in data that signals an industry shift. To succeed in today’s business environment, it’s not enough to adapt; you must anticipate and create shifts in the market.

Unforeseen factors may impact your strategy, but staying agile in times of change requires actively listening to customers, analysing industry trends and competitors, and using that data to make informed decisions. Just because your plan may change doesn’t mean you shouldn’t have one.


Trust yourself

c/o Medium

Artificial Intelligence (AI) lacks business acumen, it cannot delve into a business and apply nuance, experience, or patterns learned from other contexts. Back in the days when I used to sell clothes and accessories, I visited various businesses and noticed that many of them faced similar problems, despite different contexts. I think by observing these patterns, I can now have meaningful conversations with leaders and senior executives about their businesses. While AI can analyse data and provide information, it cannot interpret it in a way that human beings can understand, because it cannot grasp the context of what is truly happening in a business. What do you think?


Pattern recognition

Effra Parade.jpg

I grew up in South London and in order to survive, I had to use mental shortcuts to solve problems, evaluate situations and quickly make judgments. The psychologist, B. F. Skinner said, “Man is the sum of his learned experiences.” What I did’t realise until later in life was I was using heuristics. Heuristics are rule-of-thumb strategies to shorten decision-making time and allow people to function without constantly stopping to think about their next course of action. When we use heuristics, we risk ignoring important information and overvaluing less relevant information. Are you aware about your decision-making process?


Anyone working in advertising, branding or marketing should have a working understanding of heuristics because consumers often rely on heuristics when making decisions about purchases. This requires more mental resources and usually leads to more rational choices. Both “limited quantity” and “limited time” advertisements influence consumers’ intentions to purchase, but “limited quantity” messages are more effective, for example, this explains why people get so excited over the “one-day-only” Black Friday sales. Stereotypes are an example of how heuristics can go wrong as these broad generalisations do not always apply, and their continued use can have serious consequences. 


I have been victim of stereotyping, both personally and professionally. My positive life philosophy has given me confidence to accept, respect and appreciate the experiences that are unfolding in front of me. l tend to favour an inclusive workplace, usually by virtue of my age and temperament people have always found it comfortable confiding in me. This is because I am generous in my praise and measured in my criticism. Don’t be shy, contact me via e-mail for a calm appraisal and collective guidance.