We are in sales because we are motivated by financial success. Selling is more than just transactions, it's a dynamic interaction centred on understanding people's needs, desires, and motivations. In reality, sales involve facilitating a connection between a solution or product and an individual or organisation that would benefit from it. I think to accomplish this, successful salespeople should delve into understanding their clients' perspectives deeply. As at its core, sales is an art form that combines understanding, communication, and persuasion. Contact me via e-mail for sales training and workshops.
Leadership thoughts
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Do you remember the first time you were seen as a leader?
I think that maybe I had some natural leadership skills as I was chosen as the Form Captain in my first week at secondary school. I’ve always been looking at problems and finding solutions.
How has your perspective on leadership changed over time?
I see my role as providing continuous support and vision to the team, but I don’t think that I need to be involved in everything.
What have you enjoyed most about leadership?
For me, it’s not about power! It’s about the working process and making sure the wheels are smoothly turning around. I have been described as a decisive leader, very good at making strategic decisions and at the same time I’m very good at getting things executed and building the right team.
“To whom much is given, much will be required.”
Why measurement is hard
One of the first steps in solving a problem — data science or otherwise — is determining the right measure to gauge success. When we want to objectively find the best solution, we should recall the concept of Goodhart’s Law and realise that rather than using a single number, the best assessment is usually a set of measurements. By choosing multiple metrics, we can design a solution without the unintended consequences that occur when optimising for a narrow objective. Goodhart’s Law states: “When a measure becomes a target, it ceases to be a good measure.” In other words, when we set one specific goal, people will tend to optimise for that objective regardless of the consequences. This leads to problems when other equally important aspects of a situation are neglected.
When using technology, people tend not to listen to their eyes and ears. Instead, a person is only making a judgement about a person through the distilled information. I have recently completed a digital marketing course and know now how to “game algorithms”. This has now convinced more than ever that in person meetings are a better gauge of a person’s integrity compared to looking at their social media feeds. When meeting face-to-face we can pick on mannerisms, for example, how the person speaks, how they appear, how they engage with their surroundings and a whole host of tangible and intangible behaviours.
Life is a balancing act, and social media has opened the world to the tensions of two forces: the ones measuring and the ones behaving. I think Goodhart’s Law is one of those paradoxes not to be solved but to be balanced. Contact me via e-mail when you are ready for an external perspective on your organisation’s measuring tools.
Are you investing for the future?
It’s easier not to trust people as then no one can disappoint you. The problem is that you end up living a life where you don’t trust anybody and you never end up doing the work you want to do. On top of that our culture has brainwashed us into believing that we need to fit in and we need to work in a factory and we have to buy the most popular items. Boring…
Are you driving large and complex projects independently with many stakeholders involved? Do you have experience from working within a consumer-oriented business, for example, FMCG, retail or branded consumer goods? Contact me via e-mail to arrange a meeting about identifying your strategic challenges and developing solutions to ensure well-planned execution and full implementation.