Managing expectations

How to develop a framework for high-achievement?
To develop a framework for high achievement you have to start by learning from your mistakes, using each one as a stepping stone for improvement. I think the cure for worry is continuous, persistent action toward your goals, as by clearly defining your targets you will create focused and effective plans that you can work on a daily basis. Prioritise the most critical tasks to ensure your efforts yield the best results, maintain your focus and concentrate on these important actions. Finally, decide in advance that no matter what obstacles arise, you will never give up, persisting until you succeed.

““Everyone is jealous of what you’ve got, no one is jealous of how you got it.””

— Jimmy Carr

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Variety is the spice of life

I try to be tolerant with others and strict with myself!
This is what I expect of myself, and this is how I am wired, and this is how I operate best and then I’ll understand that other people are wired differently, they have different ways of living and different ways of being. My job is to figure out how to adapt myself to them instead of forcing them to be like me. It’s my objective in life to express virtues of acceptance and flexibility, meeting people exactly where they are. I think one should look for the good in people and do not try change people to make them just like yourself. Don’t write people off because they don’t reach the same high standards as yourself, lead by example with inspiration and discussions.

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Expectation vs. anticipation

Working together or purchasing this product or service is bound to be an amazing experience. The outcome of this collaboration or purchase will significantly influence whether customers will choose to return for more or hire the company for future projects. In both business and life, striking the right balance between making enticing promises and avoiding overpromising is crucial because it's essential to deliver on what you have pledged. The truth is our satisfaction with any outcome often depends on the expectations we had before attaining it. It's the desire and anticipation that drive our actions, not merely the eventual reward.

““Perceived value motivates you to act, actual value motivates you to repeat the action.”
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— Burrellism

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Risking your reputation

Many brands are built on a single belief that "claims" superiority in a crowded marketplace. Managing expectations is the practice of communicating information to prevent gaps between stakeholder perceptions and business realities. The theory of strategic narrative are tools that actors employ to promote their interests, values, and aspirations. Inaccurate stakeholder assumptions can result in failures and perceptions of failure. When working with brands I think strategic narratives should define "who we are" and "what kind of world order we want."

“You have to willingly give and graciously receive, and if you have to think before you give then you are trading.”

— Burrellism

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Make promises that you can keep

I think that not promising things you can’t deliver is smart, it makes more sense to be realistic and modest. In my experience, I have found that delivering what you say you are going to deliver impacts your personal credibility. In general, people respect people that do what they say they are going to do, so setting reasonable expectations is a great skill to develop. If you are consistently late on deadlines and not achieving what you have promised, customers will become suspicious. What systems and processes do your organisation have in place to manage expectations?


I think that keeping your word, should be on top of your list! The post pandemic world is really uncertain, so if you can under promise and over deliver, you will not only keep your customers satisfied; you will keep your customers from taking their business elsewhere. One way to know how to overdeliver to your customers and gain valuable insights is to simply ask your customers what they want. Contact me via via e-mail for customer experience training and workshops.

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