I recently used an anology to illustrate the concepts of Diversity, Equity, and Inclusion (DEI) in the context of a meeting.
Diversity - Who is invited to the meeting?
Equity - Who is trying to get in but can’t?
Inclusion - Has everyone’s views been heard and acknowledged?
The receiver thought it captured the essence of each component of DEI, making it easy to understand and apply. What do you think?
““You can’t access empathy if you’re not willing to be vulnerable.””
The difference between the cook and the chef. While these verbs are often used interchangeably, there is an important nuance. The chef is a trailblazer, the person who invents recipes, he knows the raw ingredients and how to combine them. The cook, who reasons by analogy, uses a recipe, he creates something, perhaps with slight variations, that’s already been created. The difference between reasoning by first principles and reasoning by analogy is like the difference between being a chef and being a cook. If the cook lost the recipe, he’d be screwed. The chef, on the other hand, understands the flavour profiles and combinations at such a fundamental levels that he doesn’t even use a recipe. He has real knowledge as opposed to know-how.
Everyone who knows me will tell you that I love a good analogy. Why? Because an analogy can unlock understanding like a key opens a door. Coaching a team can be compared to gardening: the fruit will be at its juiciest and sweetest, or the flower is at its most fragrant precisely at the moment before it begins to rot. A coach's job then becomes almost to shield the plant from the sun, to delay maturation to prolong the flowering for as long as possible. Do you understand?
Image c/o The Ecologist
““Sometimes a fruit falls from a tree and rolls so far away from its roots that it’s no longer of the tree. The hard fall, and long journey, bruises the fruit so much that it totally changes it. It’s the same way for some of our people. This is why some can’t be awakened regardless of how much truth you present to them. This journey has totally brainwashed them to such a degree that they’re no longer of the original tree.” ”
The University of Virginia psychologist, Jonathan Haidt introduced me to a compelling elephant-rider analogy for thinking about behaviour change. Haidt argues that we have two sides: an emotional side (the elephant), and an analytical, rational side (its rider). Haidt's analogy has it that the rider is rational and can therefore see a path ahead while underneath him, the elephant provides the power for the journey. If the elephant chooses to go in another direction, is there anything the rider could do to stop it? From a pure physics standpoint, the answer is obviously “no”. The reality is the rider is not in charge, the elephant is and chooses to go where the rider wants to go. I think the big take away from this is in life, the rider is in the head and the elephant is in the heart. And it’s a useful framework for understanding the duality of human decision making.
What happens when you stand in front of a fireplace and say give me some heat? The answer is nothing! Unless you put some wood into the fireplace add some fire starters and then light them, then you will not get any heat from the fireplace. If you replace the fireplace with a salesperson and replace heat with money. If you replace wood with knowledge and fire starters with the ability to reach out to clients. This is an analogy of a salesman who is consistently asked to sell products and services on a commission basis with no income until the client pays. I think this shows a distinct lack of understanding about what it takes to make sales - first you have to put something in before you can get something out.
How to make your brand interesting for potential buyers at home or abroad? Here are a few areas where we could collaborate:
Strategy - Interactive interview with yourselves to dig deeper into the brand’s foundation, values, and purpose.
Brand Analysis - Comparative analysis of brand and industry with a view to where the brand should be positioned.
Concept Development - Development of brand design direction and messages.
Communication Strategy - One strategy to unite all activities and channels to simply the brand communication.
Strategic Planning - Activity planning and brand development.
Implementation - Strategic activation plan for the brand with defined channels, goals, and “go-to-market” activities.
Sometimes the shortest distance between two points is not always a straight line. The shortest path will be some kind of line, but its nature depends on the space and how you choose to look at it. Contact me via e-mail and let’s have a meeting.
