Let’s break it down

Artwork by Rvasilovski

Value creation extends beyond efficient manufacturing of predefined goods as one has to understand that a very large part of economic value is created in the mind and not in the factory. I think marketing is as much a source of value creation as manufacturing, unfortunately not everyone shares this perspective. There are many thinkers who believe that value is inherent and can be manufactured with increasing efficiency. I contend that true innovation lies not only in altering the products themselves or the means of production but also in reshaping people's perceptions as I believe innovation and marketing are fundamentally two sides of the same coin. And there are only two ways that you can create new economic value - you can either find out what people want and work out a clever way to make it or you can work out what you can make and find out a really clever way to make people want it. What do you think?

A holistic endeavour

Achieving high performance in any chosen field, whether it be in business, on the stage, or in sports, requires continual attention to mind-management, and this involves a dynamic process of cultivating mental resilience, refining skills, and fostering adaptability. Beyond the pursuit of success, this approach is integral to maintaining optimal mental and emotional well-being. I think by actively developing one's personality and expanding their capacity to embrace new challenges, individuals will enhance their performance and also cultivate a robust foundation for enduring success. This ongoing commitment to self-improvement will enable individuals to navigate the complexities of their chosen field with agility and poise, contributing to their professional accomplishments as well as a more balanced life.

Energy flows where attention goes

c/o Success Magazine © 2020

Energy can be changed from one form to another, but it cannot be created or destroyed. The total amount of energy and matter within the Universe remains constant, merely changing from one form to another. This principle is encapsulated in the First Law of Thermodynamics, known as the Law of Conservation, which states that energy is always conserved, it cannot be created or destroyed. As Tony Robbins says, “energy flows where attention goes”. To get what you really want in life, you need a clear goal that has purpose and meaning behind it. Once this is in place, you can focus your energy on the goal and become obsessive about it. I think that when you learn how to focus your energy amazing things will happen. What do you think?

Busy vs. productive

There is a difference between busy and being productive!
Being productive is really about narrowing your focus, it’s about prioritisation and it means you carefully select what’s most important, and eliminating things that are not so important. I think you should invest your time and energy in things where it’s going to make a difference to your goals and outcomes. A successful day is a day where you make massive progress on the things that matter for you. There are only two major things that make you productive in sales, one is opportunity creation and, and the other is opportunity capture.

“Being busy is about being good at everything while being productive is about being great at a few important things.”
— Burrellism

Positive light stories

What people say and what they do are often separate things. Human beings have the tendency to show or tell stories to depict ourselves in a more favourable light. A person’s guiding principles can often be seen and felt by their body languages, interactions, and most importantly they are influenced consciously or subconsciously by their own background. I think empathy is a skill, a mindset we need to practice and sharpen. We can develop and apply empathy not just for what we design, but also at work, and in relationships with others.

Don't get left behind

Over time, the nature of work has evolved through distinct phases. In the past, during the "Muscles" era, physical labour and manual skills held paramount importance. This period, exemplified by the Industrial Revolution and earlier agricultural societies, demanded physical strength and endurance for jobs that revolved around labour-intensive tasks in agriculture, manufacturing, and construction. Nowadays we are in the "Brain" phase, marked by the Information Age and technological advancements, knowledge work, problem-solving, creativity, and intellectual skills take centre stage. The contemporary workforce increasingly values cognitive abilities such as analysis, programming, design, and management, emphasising the significance of education and specialised skills. And in the future, we will enter the "Heart" phase where there will be a shift towards a greater emphasis on emotional intelligence, empathy, interpersonal skills, and values. I think as automation and artificial intelligence progress, it is likely that roles requiring human connection, understanding, and compassion will become more prominent, particularly in fields like healthcare, counselling, relationship management, and social support.

Growing the capabilities of others

Leadership isn't about possessing all the answers; it's about posing the right questions that challenge traditional thinking. I think that your happiness stems from a blend of enjoyment, satisfaction, and purpose. If you're interested in securing an external strategic business partner and advisor for your talent development and leadership solutions, please feel free to reach out to me via email.

““Just as athletes benefit from coaching, leaders do too!””
— Burrellism

Tell them your story

c/o LinkedIn

What events in your life reinforce your belief in the story you're sharing?

Our personal experiences play a crucial role in storytelling because they allow us to tell stories from the heart, and when we do this, the audience can easily connect with and value our stories. The goal of storytelling is to make the audience care or even momentarily forget their own concerns. Personal experiences are vital for achieving this because they make you relatable and enable others to immerse themselves in your narrative. In my experience, the best storytellers often draw from their own memories and life experiences to convey their message. I think the whole world is built on stories - religions, political parties, companies, and various social groups are all using storytelling to promote their ideas. While there's no definitive formula for the best stories, one thing is certain: if you can't tell your own story, others will do it for you.

““Humans think in stories, and we try to make sense of the world by telling stories.””
— Yuval Noah Harari

Life is never static

The essence of a great story is its ability not only to make you care, but also to make people care about its characters and plot but also to transport them away from their worries and pain. This happens because the story taps into our imaginative capabilities, allowing us to immerse ourselves in the storyteller’s world. When we share a story, we can effectively plant ideas, thoughts, and emotions in the minds of the listeners, recreating the experiences and emotions we've had and activating similar areas in their brains. I think this process is what makes storytelling so powerful and captivating.

““Drama is anticipation mingled with uncertainty.” ”
— William Archer

Leading with wisdom

Average leaders are effective at accomplishing tasks, while exceptional leaders excel in establishing environments conducive to others' success. I think that average leaders focus on solving immediate issues, whereas exceptional leaders concentrate on fostering growth as they bear the responsibility of cultivating a culture that empowers individuals to contribute their best. It's amazing how productivity, morale, and mutual respect increase when team members hold each other in high regard, and this contributes to stronger interpersonal relationships. Wise leadership derives from the pursuit of diverse perspectives, embracing open listening without defensiveness, and leveraging knowledge for the collective benefit rather than personal gain. What type of leader are you?

Looking inwards

How can I achieve personal growth and success in leadership roles?

I think aligning your actions, decisions, and behaviours with your self-awareness, your vision of the future, and your desire to make a positive contribution are essential for personal and professional development. These three questions will certainly help you succeed in leadership roles:

1. Who am I?
2. Who do I aspire to become?
3. How can I bring my best contribution?

And acting on your answers to these questions is a key part of leadership development. And leaders who continually reflect on these questions and act accordingly are more likely to lead with authenticity, inspire others, and achieve their goals while also helping others achieve theirs.

The basics

The neo-cortex is the largest part of the human brain and is associated with various higher-order cognitive functions, including memory, language, and complex thinking. Emotions are closely tied to the limbic system, but they also influence the neo-cortex. I think that when telling stories in a business context, appealing to emotions can make your story more engaging and relatable, as emotions often drive decision-making. Emotionally resonant stories are more likely to be remembered and can influence customer behaviour.

It all depends

““The price of originality is criticism, and the value of originality is priceless.””
— Burrellism

This quotation suggests that when individuals or ideas are original and innovative, they often face criticism and resistance from those who are more accustomed to the status quo. When in fact the value of originality, in terms of the positive impact it can have on the world, on creativity, and on progress, is immeasurable and truly priceless. Therefore, I think the quotation emphasises the importance of persevering through criticism to achieve the benefits that come with being an original thinker or creator.

The rhythm of loyalty

Marketing often involves embracing counterintuitive approaches, and one of the challenges in marketing is the necessity to incorporate elements that defy conventional logic. It's essential to continually test unconventional strategies, as your competitors may not be doing so. Rather than immediately altering the core reality of a product or service to enhance consumer perception, consider the intricate layers that shape how people perceive, interpret, and emotionally connect with that offering.
 I think the process is multifaceted, involving the objective essence of a product, the context in which it's placed, the perceptions that arise from that context, the emotions or meanings derived from those perceptions, and the emotions ultimately driving consumer behaviour. Unlike the neat and predictable mappings seen in physics, human behaviour encompasses a more complex, non-linear journey through several stages. One has to recognise and harness the complexity of human behaviour and perception can be a key to successful marketing, even if it requires embracing counterintuitive strategies.

All that glitters is not gold

Optimism is essential to achievement and it’s also the foundation of courage and true progress. I think optimism can be a powerful driving force that motivates individuals and leaders to take risks, overcome challenges, and work toward their objectives. While optimism is crucial, leaders must also be grounded in facts and reality. Blind optimism without considering the practical aspects and potential obstacles can lead to poor decision-making. As an authentic leader it’s important to remember to balance this optimism with facts and reality.

““Knowledge is having the right answers.
Intelligence is asking the right questions.
Wisdom is knowing when to ask the right questions.””
— Professor Richard Feynman

Social cognition

Alexander Todorov, psychologist at Princeton University is known for his research on social cognition and the psychology of first impressions. He has conducted studies that suggest people make snap judgments about trustworthiness in a very short amount of time, often within a tenth of a second, or even less. These rapid judgments are based on facial cues, body language, and other nonverbal signals. Todorov's research has shown that once we make these initial snap judgments, we tend to stick with them and use subsequent information to confirm or support our initial impressions, rather than revising them. I think this phenomenon is related to the concept of confirmation bias, where individuals tend to seek out and interpret information in a way that confirms their pre-existing beliefs or judgments. Remember that these quick judgments are not always accurate, and people can make mistakes in assessing trustworthiness based on minimal information. Todorov's work highlights the importance of being aware of these cognitive biases and being open to revising our judgments when presented with new and more reliable information.

Second-guessing

Imposter syndrome is a feeling that many people experience at some point in their lives and can be described as having these three main elements to it:

1.     The belief that other people have an inflated view of your own abilities or skills, a far more inflated view that you have of yourself.
2.     You have this intense fear that you’ll be found out and exposed as a fake.
3.     You consistently attribute your success that you do recognise, to other factors outside of your own abilities and talent.

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The story of Willie Sutton

A journalist asked the infamous Willie Sutton, “Why do you rob banks?” and he answered, “It’s because that’s where the money is.” Another journalist asked him, “Why do you rob banks with a machine gun?” and he answered, “It’s because they won’t give you money when you show up with a great personality.”

The story of Willie Sutton and his responses to journalists offers valuable lessons for businesses and marketers. Much like Sutton targeted banks because they were where the money was, it's crucial for businesses to focus their messaging on the audience most likely to be interested in their product or service. This highlights the importance of identifying a target market and concentrating efforts on reaching it effectively. Sutton's consistent use of a machine gun to achieve his goal also underscores the value of straightforward and consistent messaging, which helps build trust and credibility with an audience.

Articulate a perspective

Leadership is fundamentally about serving others, fostering trust and loyalty through a commitment to the greater good. I think the true essence of leadership lies in service, self-discovery, and self-esteem. And in my experience I have found that effective leaders begin with a deep understanding of themselves, recognising their strengths, weaknesses, values, and beliefs. Healthy self-esteem also plays a vital role, bolstering a leader's confidence and ability to inspire and motivate others. Therefore, understanding oneself by mastering one's own thoughts and actions is essential and ultimately leads to an effective and influential leadership style which benefits both executives and organisations.

Good, better, best

Image © Maria Hergueta for Harvard Business Review

I think in the age of mass marketing, well-promoted average products or services consistently outperform their counterparts that lack extensive promotion. The key lies in crafting a compelling story that resonates with our target audience in an inspiring and persuasive manner which will encourage them to share it with others. If we can achieve this then we have done a good job of effective marketing.

““It’s not the story that you tell, it’s the story that you sell that really makes all the difference.””
— Burrellism