Questions vs. Stories

My favourite part of sales is solving problems and maintaining relationships. You need to be able to formulate a conversation, you need to be intelligent and you need to be genuinely curious if you want to work in sales. I mean that you REALLY have to have a genuine curiosity to understand your clients, their needs and ultimately tie those needs to a solution.

You will need to be good at listening and asking the right questions if you want a career in sales. You will need to be good a storyteller and be coachable. As it’s the season of goodwill, I am offering a free 30 minute non-binding discovery consultation from today to the 30th December. Send me an e-mail to book your time.

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Question: Why me?

What can I bring of experience and competence that can potentially beat a candidate with industry experience?
The love of winning! Sometimes an “outsider” can see a smarter way of doing it as I would have to learn the procedures and performance routines. And when you are learning a performance, you model yourself after the smartest way, which more often than not is also the best way.


Too many of us think the best people are the people who are metaphorically speaking, screaming “look at me” the loudest, and talking down to the rest of us. They are not the best!
The best people are out in the field - doing it - showing you the distinctions, articulating to you about what has worked for them, so you can benefit from their experiences. I think it’s genius to learn from other peoples mistakes, not in a miraculous way.

Too many of us have to learn from our mistakes several times before we really learn from them. Contact me via e-mail for sparring, mentoring or guidance.

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Purpose drives profits

Over the last few years I have really studied sales people to find out precisely what the best sales people have in common. What I discovered was those sales people who truly want to make a difference in the lives of their customers outsell sales people who are solely focused on sales quotas and targets. And organisations where their purpose included “improving their customers lives,” also outperformed organisations who had a solely profit based purpose.

According to a Gallup study from 2017 on the American workplace, of the country’s approximately 100 million full-time employees, 51% felt no real connection to their jobs. Employees can do a lot of things to increase their engagement and they could begin by attaching a sense of meaning to their work. I think there are three questions one could ask oneself:
1. How do you make a difference in the lives of your customers?
2. How do you do it differently that your competitors and peers?
3. On your best days, what do you love about your job?


Remember your job matters and that it has a meaning. Contact me via e-mail when you are ready to take a look at your individual or corporate sense of purpose.

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The natural progression of a B2B sale

The last few years has seen me move from the front line to helping people out in advisory positions. It’s understanding what they are going through and walking them through the process of seeing the world through their customers eyes. This requires a little bit of art and a little bit of science, and there is no better way to learn this than from somebody who has done it before, someone who has been teaching these processes.

To get something done in an organisation is a bureaucracy and from my perspective sometimes this bureaucracy doesn’t make sense and is counter intuitive. And when you try to attach logic to it, you only get even more frustrated. You have to understand how each person on the value chain gets rewarded and what they need to see. You have to provide them with what they need even though in some cases it does not make any sense to us.

I think the process of teaching salespersons how companies buy is a necessity as what they initially need to show buyers is not a demonstration, presentation or proposal. It’s the understanding of what the buyer cares about, it’s about building “know, like and trust” relationships. Don’t waste your time with cold pitches! Learn how to make personalised, relevant pitches if you want to be a top salesperson. Learn how to warm-up the buyer to start a business conversation. Learn how to build this conversation into a meeting. Learn how speak to buyers about their needs and what they care about, the problems they face and how you can help them.


Usually these processes take a little bit of reprogramming! Learning not to speak about yourself or the features and functions of your products. For organisational guidance and personal mentoring, contact me via e-mail.

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This is going to be an interesting journey

Via Getty Images

On Tuesday morning, I heard that Supreme had been sold to VF Corp (the parent company of The North Face, Vans, Timberland, Eastpak, Napapijri and Dickies) for $2.1 billion. VF Corp said the acquisition would give Supreme the "opportunities to leverage its global supply chain, international platforms, digital capabilities and consumer understanding." The streetwear market is based on scarcity and scarcity and growth are polar opposites, so I think the Supreme business model will have to change if the brand are going to move the needle on the VF Corps balance sheet.

The streetwear business model is unique, operating with agility across design, development, marketing and merchandising. Supreme are pioneers of scarcity and exclusivity, yet somehow they still maintain an accessibility with frequent curated drops and a limited supply philosophy are key elements to driving continuous brand energy and strong consumer engagement. As Supreme is my 15 year old son’s favourite brand, I have had the honour to visit both their stores in New York, as well as the London, Los Angeles, Paris and Tokyo shops. Not to mention the soft corners in the Dover Street Market stores in New York and Tokyo. For many consumers wearing Supreme was the epitome of cultural credibility and as their products had a high resale value, it was seen as good investment pieces. 

What now, will Supreme become too commercial? 

I think part of Supreme's enduring brand loyalty lays in its early understanding of the power of "social influence" where unlike most luxury and mass consumer brands, expensive celebrity endorsements and glossy advertisements are traded in for the more engaging marketing power of its own community. In the short run, everybody will still want a piece of Supreme. I think the brand will continue to drive "social influence" across every touch point where it interacts with its audience, whether it be via its e-commerce shop, in person, or on its social channels. From a VF Corp’s perspective, they will want to tap into consumer and data analytics to help the brand gain a deeper understanding of their community, and obviously open more brick-and-mortar stores around the world.


Supreme have been around since 1994 and the brand has evolved into a global cult with its own myths, legends, iconography, and loyal disciples. Where it goes from here is really down to the brand and for sure it’s going to be an interesting journey.

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I am at your service

What do I do?
I have built up a rather unique combination of skills, knowledge and experience. I have been an owner, director, senior leader and commercial executive, with experience of running teams and have a proven track record of exceeding results in highly demanding environments from start-ups to corporates.

Why do I do it?
I have been fortunate to have worked with some outstanding professionals which has enabled me to understand organisational dynamics through people, process and technology. These skills have been proven to be invaluable as I engage stakeholders, explore ideas and opportunities in line with your business priorities. If you want to experience significance and success, I am now in the position to share this valuable knowledge of how to become extraordinary in what you do.

How do I do it?
I currently help organisations, teams, leaders, and front-line employees identify and remove barriers to success. I specialise in addressing issues involving people, processes, and technology - especially where consumers are affected. As part of this focus I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am passionate about spotting emerging best practices and guiding companies to master them. I also speak about these topics in keynotes and lecturing engagements.

Learn how to sell

You cannot change the system all at once, but what you can change is the voice in your head. And if the voice in your head is holding you back then that's not helping, in reality, what this means is the power structure has corrupted the voice in your head and put it to work for themselves. What is essential, whatever we are trying to get people in power to listen to, is to first change the voice in our own head. Find out how to befriend the “lizard brain” and the resistance, and not let it sabotage what we are doing. I think that what people like in us, is our confidence, our authority, our belief in what we are actually doing and working that out helps us get 80% of the way there.

Learning how to sell, learning how to talk to somebody about something you care about and getting them to believe you and pay you money for it. Nowadays, we are in the ideas business, I mean we have the opportunity to show up with an idea that’s worth more than it costs. And some people are going to be stuck in their “old ways”, so afraid of a person like you that they are not going to buy from you, but their competition will and that’s how we change culture. We change the culture because the losers learn a lesson, and the lesson they learn is that diversity pays off.


It doesn’t matter what the messenger looks like or the clothes the messenger is wearing, what matters is what will get you to move forward. I am optimistic that we are at the cusp of this cultural change happening even more. Hopefully people will look beyond DNA, gender or sexuality and start to understand that seeing people for who they are and understanding ideas for what they offer is where we need to go. Along the way a lot of people like me are paying the price. It’s bad enough that you have to deal with the voices outside of your head but you can begin by straightening out the voices in your head, because this is something that everyone has wrestled with. It’s always that same voice, learn how to dance with it, learn how to befriend it to understand that we have got a chance.

Sales tips

The best salespersons are empathic, when I say empathic, I mean putting yourself in your customers shoes. You cannot pitch with features and function if you have not previously established exactly what the buyers needs and want are by asking open ended questions.

Most salespersons are focused on feature and function, I think that the ideal method would be learn as much as possible about companies you are trying to sell to and ask a lot of opened questions. For example, T.E.D questions: 
- Tell me, 
- Explain to me 
- Describe to me

Do you know the difference between an order taker and salesperson?
People buy from people they like and if you cannot have a conversation with them it is unlikely to go very far. How to stand out as a salesperson?
-       Don’t be scripted 
-       Don’t sound robotic
-       Be someone who is remembered
-       Be coachable (as every day we need to get better)

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Basically

“Value is not determined by the people who set the price, it is determined by those who choose to pay the price. - Simon Sinek
”

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Basically

I think you need these 3 things in sales and you need them now more than ever before:

1. CLARITY (who are you, what you offer and why it’s different)

2. FOCUS (who you want to serve and what problems you want to solve)

3. DECISIONS (where to find great clients, what to sell and at what price)

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Are you aware?

I think that one has to remain open-minded to the fact that there are 6 billion people around the world who are not European or North American, and they buy an awful lot of stuff.
Perhaps it would be a good idea to start asking some questions about these consumers, for example:

-       Why do they buy it?

-       How do they buy it?

-       What are they using to buy it?

-       Who’s serving them?

-       How do they serve?

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I Can See Clearly Now

I’m a sales guy by nature and have done really a lot of selling. Basically, there are two elements of selling - starting the conversation that leads to a meeting and closing the deal.

I think SALES is a performance profession! The challenge is how to accurately and fairly measure results. Most companies teach their sales team how to take an order and how to make presentations, which is fine, I think what they should also be teaching is how to ask open ended questions. You can read all the books and study it, in reality, unless you are applying it everyday, building systems and habits around it, it’s just information.

I have a passion to help others achieve their goals and exceed their own expectations with over 20 years experience of contributing to and leading organisations within retail, wholesale, marketing and branding.
Contact me if you are interested in hearing more…

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Hunter vs. Farmer

Traditional salespeople are often compared to hunters, as they stalk their prey (new leads) in the hope of a killing (closing the sale), so that they can return to the tribe with food (revenue). In contrast, farmers plant seeds and nurture crops that will eventually grow over time into food, in other words, farmers prefer to develop long-term relationships and customer loyalty.

Both hunters and farmers have the same objectives and their own set of challenges, I think the farmer has a major advantage over the hunter. While the hunters must go into new territories each day to stalk their prey, farmers stay in one place, planting new seeds and reaping the fruits of their efforts on the same ground they have toiled over already. In return, the land they till becomes infinitely more valuable because it can consistently reap a harvest without going through the hits and misses off hunting.

It’s no different in business, as all salespeople share the same ultimate goal: generating revenue. The big difference is in the tactics they use. Farmers take the time to lay the groundwork for sustained success, they educate themselves on the tactics and techniques of persuading their audience to act by building their own authority in their space. Granted, some hunters also do this too, and the smart ones also think like farmers.

During the current pandemic, I have had the opportunity to look closely at my competencies and roles that I have played throughout my career. I have been both a hunter and farmer, I think that creating contact, trust and credibility are the defining competencies in both roles as increasing revenue and penertrating deeper into the existing client base is fundamental in sales.

What Problems Are You Fixing?

There has never been more tools, technology or creative thinking around how to connect with the consumer. Today, we are building a vast array of habitats inside a single eco-system that is completely connected by software, promotions, technology, data science and we don’t care where the consumer enters, it can be in any of these habitats on the customer journey. 

““To get to the head you have to go through the heart.””

In other words, you need to make people feel before they think and act on something. We are storytelling animals and we start developing our understanding of stories through fairytales and role play during our childhood. This continues throughout our lives, as we become professionals, whether you study law, medicine, business or engineering. Regardless of what you are selling, I think that we are all in the business of moving hearts and minds.

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Simon Nygaard Hoff, co-owner and creative soul at Wonderland Agency

You and I met each other around 2008 when you had the WAS Gallery in Vesterbro even though we have not seen much of each other over the past couple of years. Last year we bumped into each other at Helle Mardahl’s ’vernissage‘ in Boffi and we both remembered that healthy relationships are nurtured by good conversations. 

Thanks for taking time out of your busy schedule to meet me. As adults we often let the serious things in life suck all the joy out of our lives. We need to engage the younger side of ourselves to remember what it means to have fun. It’s important to let yourself be a juvenile every now and then, not everything needs to be so critical all of the time. During this interview, I will go with the flow and it’s totally unscripted 😊.

Can you tell me a little about your background?

It all began with the Wonderland Magazine in 2005 which kickstarted the Wonderland journey. In the first magazine we had a big article with Tal R and Jonathan Meese. We based the concept around dressing them up as Freud and his mum, as they were both in love with Freud. Tal R and Jonathan Meese said they would like to use the costumes, but we had to come over to Berlin. As we were still students travelling to Berlin was expensive but we managed. Subsequently, Tal R and Meese had a huge exhibition at Statens Museum for Kunst called ”Mor”, SMK had already made promotional material which they scrapped in favour of our images for the official press release, advertising and posters. Crown Prince Frederik and the Minister of Culture, Brian Mikkelsen, opened the exhibition. We were buzzing, this was an ideal start for us and the success was a big deal for us students, over the next couple of years we made 11 issues of the magazine, which were distributed in Denmark and Germany.

What are you up to nowadays?

Product design, furniture design and interior design.

Copyright: Please Wait To Be Seated

What made you choose to design the salt and pepper pots?

It was because I made the concept and interior design of a restaurant on the top floor of Illum. I was hired by Carlsberg to design the Bar Jacobsen restaurant/bar - I did the concept and interior design, and then I bought a lot of chairs from a company called, Please Wait To Be Seated (PWTBS). The owner (Thomas) came to the opening and asked if there was something I would improve. Now, as there is always one thing that you are annoyed about and it was the salt and pepper pots. Thomas said that is was really funny as he, wanted to add a salt and pepper design to the PWTBS collection and then I was hired as the designer. I told him that if he gave me 14 days I would come back with some great ideas and the rest is history.

They are made in wood and are being sold in cool shops like Illums Bolighus and Stilleben, but we think they still need a more commercial retailer as it's a royalty agreement.

How did you get into the art world? 

My education is a pretty boring project management degree and I am an autodidactic graphic designer. I slowly moved into the art world when we opened Wonderland Art Space in 2008. Working with the room experience, collaborating with different artists to build and design art bars for festivals. In 2010, I was working on the visual identity for Roskilde Festival, making an art bar for Absolut vodka (Pernod-Ricard) with Helle Mardahl and Andreas Emeniusalso I was making a campaign for Diesel. I was subsequently hired by Roskilde Festival in 2011 to make another art bar, again it was sponsored by Absolut vodka but this time I worked with the artist, Anne Sophie Sandal on the project.

What were you interested in whilst at school?

I grew up in Svogerslev (small town outside Roskilde), I went to high school in Roskilde, but immediately afterwards I moved to Copenhagen as I was so tired of small city life. Even though I really like Roskilde and will probably move back one day...

I was interested in creativity and art whilst I was at school, I wasn’t interested in learning languages or mathematics, I just wanted to play football and learn about creativity. The only thing that I knew was that I had to move to Copenhagen as soon as possible. I attended a 6-month foundation graphics course at Copenhagen Technical School which was extended to one year and I attended film, drawing and graphic courses.

Afterwards, I started a small T-shirt brand called SLRP with Rasmus Blæsbjerg who was one of the first web design teachers at the Design School and was also best friends with Oliver Bjerrehus. I moved to New York for a few months with Rasmus and tried to build up SLRP over there with an American partner, but it did not work out.

Courtesy of W Magazine archives

Did you read comics or magazines? Who was your hero?

No, I read magazines and I was really inspired by the American W-Magazine that featured fashion, art, film and culture. I remember receiving some money from my aunt and immediately buying a retrospective book featuring W-Magazine issues from 1990. The book was huge and cost DKK 2.500. Then I knew that I really wanted to make a magazine one day.

I have never been a big fan of comics, Rasmus Blæsbjerg was the man I looked up to for many years, he was a character and very funny. The Wood Wood guys were also quite an inspiration, especially in the beginning when they had the shop on Krystalgade.

What was your first big career decision? 

In the beginning of the 2000s, I started to learn a lot more about visual art and then I became a fan of a lot of artists because for me art is pure creativity where there are no rules. There are just your own rules, there is no client, you don't have to think of a brand, there is no brief. As an artist you can do what you like. The downside of all of this freedom is also the difficult part! I have been advising a lot of young artists about their career, they should know what they want to do, which direction they want to pursue, for example, sound, video, installations, etc. You cannot do it all, if you want to be an art superstar you have to think about your own brand - Tal R is a good example as you never doubt that it is him when you see one of his paintings. The way he combines the colours and figures, he has a childish way of painting with an edge. Tal R is also really good at speaking about his art, his work has a high level of quality, his motives are appealing - it's painting, it's childish, it's funny. He uses beautiful colours and he's really charming and good at networking. Tal’s also made a lot of right choices, e.g. he’s represented by Contemporary Fine Arts in Berlin and I've met the owner, Bruno many times, he's also a lot of fun. There are so many characters within the art industry 😊

Everyone wants a deeper connection with their clients, how do you create an emotional connection with your customers?

We at Wonderland are a commercial agency but we combine our own projects e.g. salt & pepper, with more commercial projects. We have just reopened the gallery, we are making a podcast about the advertising business. We don't ask permission, we just do it! 

It's really important to get your own experiences, for example, trying to make an event because it is really difficult. Getting people to come, creating the marketing and promotion, so if you have that experience then you know how hard it is when you have to do it for a client. Their client’s budgets also have to reflect that if they want to be successful.

It's difficult to get big budget projects, you really have to fight for them and then to have permission to be creative within your own field of expertise and that takes a lot of back and forth, briefs, meetings, etc. Now we are staffing up on the management side, as we know that we have a good reputation and the best creative freelancers want to work with us, where we have struggled in the past to get the big budget jobs.

Courtesy of Wonderland Agency

It appears as though you made a seamless transition from the art world into communication & design. What were the key drivers for you to make the move into the communications world?

The transition has evolved by taking small steps, going more towards a commercial agency and away from the art business. We had a tipping point at the end of 2011, where we had to make the decision whether we wanted to run a creative agency or to run a gallery. At that time the gallery was representing 5 artists and they wanted to be represented at international trade fairs. However, we were not prepared to spend our weekends trying to sell art when we knew that we made all our money from the creative agency. The gallery was more the face; it was definitely not the body.

We started to make small campaigns for Tuborg, we became the Danish advertising agency for Absolut vodka and Diesel, and they both liked the edge that we could bring by gathering the cool creatives. We could not give the artists the representation they deserved, so we decided to close the gallery and move in the city and run our commercial agency there.

In 2103, we landed our biggest job to date for Somersby. We created a sub-brand, ”Somersby Unlimited” specifically targeting young party goers in Denmark. Here we had our commercial breakthrough and a huge budget. We created everything for the concept (strategy, brand name, visual identity, packaging design, etc.). 

Carlsberg sold out of Somersby everywhere during the first two years and this is really something phenomenal when a Carlsberg brand sells out, as they really produce a lot of units. There was so much hype created around the product, simply by adding animal print on the bottles - it was a really simple idea, but the timing was perfect. Fashion is really mainstream and it can move a lot of people, we needed a creative basis for the idea for Somersby to become fashionable. The following year we knew it would be floral prints and we knew that if we integrated that on the bottles it would be a hit and again it sold out. The third-year was really difficult to follow up on the iconic bottles, so, unfortunately, Carlsberg closed down the brand.

Courtesy of www.markedsforing.dk

What role has digital taken in your business model?

Yes, it does! We have two sides of the Agency, I am head of design & art and there is not much digital on that side. The other side is SoMe and digital marketing. Here there is a lot of digital, looking at online trends, Facebook algorithms are constantly changing but as we are doing all the SoMe for Fitness World we have to stay on top of the game. And my business partner, Sophie Hardinger is running that side of the Agency, she has become a SoMe nerd. We have 4 people in her department and hire freelancers if we need to work with Adwords etc.

What makes your brand stand out from the crowd? 

I hope that this artistic creative edge we have is the reason why clients want to work with us. Pernod-Ricard recently contacted us again as they want us to integrate their brands in a creative and cool environment. 

I realised that when you develop strong ideas and you invest in the creative process, for example, thinking about the materials, the look, etc. delete. then I am really good at taking a brand and taking it into a physical dimension with a lot of funny creative solutions. I prefer to work on interior designs rather than creating advertising campaigns! The work will last a lot longer than just a quick fix, but of course it's difficult to convince companies to invest money into a long-term solution than a quicker, cheaper one. I have managed, so far, to explain and sell to a supertanker like Carlsberg where the Hall of Carlsberg has been up for 5 years and the Carlsberg VIP Lounge at Parken has been there for 7 years

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Michael Jackson Forever

Photograph: Victor Boyko/Getty Images

With R. Kelly being dropped by his record label, RCA (Sony Music) after the “Surrounding R. Kelly” documentary, Virgil Abloh’s Louis Vuitton Men’s Fall-Winter 2019 Fashion Show in Paris was a welcome break from all the controversy surrounding black men.

According to Virgil Abloh, “Michael Jackson was the most important person in innovating men’s wear ever,” therefore, the Louis Vuitton show was presented on a set replicating the Alphabet City backdrop of Michael Jackson’s “Billie Jean” video and MJ was again the inspiration for the collection.

The live performance from Dev Hynes aka Blood Orange was amazing and the clothes were a fitting tribute to menswear, even though I have never understood the wearing of sneakers (trainers) and suits, maybe it’s an age thing? Abloh is acutely aware that his young followers can’t afford the clothes he designs for Vuitton, he wants them to aspire to own them. My 13 year old son preferred the Off White show, what do you think?

Photographed by Acielle / STYLE DU MONDE

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Demonstrate Value Before Turning Up The Volume

Happy New Year - 2019
It’s that time of the year when everyone is planning for the new year, and the journey can be scary. As you already know, it’s wise to know in advance how to get where you want to go before you embark on any journey.

Challenging The Status Quo With Lasse Have

Tell me a little about your education
I am an autodidact and have 30 years of visual drawing experience beginning with T-shirt designs, posters and flyers in High School and that has evolved into what it is today, which spans from basic illustration, over animation, to complex presentation. At the beginning when faced with the question – “Do you know how to do this?” – My answer was always “Yes”, - even though sometimes I had not tried it before. But I quickly learned the necessary skills and I always delivered a solid and trustworthy product. So, learning by doing, was the basis of my commercial success.

What excites you right now?
Vector graphics has been hot for years now, fortunately for me, I was presented to Vector tools very early, and working with vector graphics is still my favourite. My role is to notice new trends and utilize my experience to identify who is capable of buying these solutions, and able to benefit from them. As the majority of my clients are conservative companies, I am very aware that I have to ensure that my solutions fit into my clients existing framework and style.

What are you looking forward to in 2018?
This is a difficult one! (Pause)
Personally, it’s a rebuilding project in my home – the renovation of our loft room.

What’s the best thing that happened to you in 2017?
In our world we are always looking at the next thing, but sometimes it’s nice to reflect on what has happened. Moving into Republikken in January 2017 gave me a new creative push as I was in downtown Vesterbro on a daily basis. Meeting lots of new people from a variety of ethnic backgrounds with drive and ambition, provided me with a new energy that comes with shared office spaces.

Tell me a little about you and your childhood?
I was born and bred in Nyborg in Fyn. My siblings and I were brought up with conservative parents and raised to be self-sufficient and to follow our dreams, which was kind of natural as both of my parents were self-employed themselves. As a young man, I was in a hurry to get out and explore new things. Right after High School I chose to go into the Navy as part of my National Service, where I worked in the Operations Room and was in charge of the ship computers and radars.

When my National Service ended, I went to Paris and lived there for a memorable year before moving to Bordeaux. I lived there for 5 years where I had a lot of crazy experiences and a variety of jobs, and I quickly learnt the language and embraced the French culture. After a few years in France I was able to live full time from my drawings and freelance jobs.

Who was your favourite superhero?
My very own Mr. Pigsel who is the virtual front figure for the company. He has a split personality as he is also Professor Pigsel, Inspector Pigsel, Doctor Pigsel as well as the superhero Captain Pigsel.

The whole world is talking about CSR, do you support any charitable causes?
One of my biggest wishes is that we find an alternative to plastic. I recently heard that Lego have announced that its first brick pieces made from plant-based plastic sourced from sugar cane will go on sale later this year. Production has started on the sustainable pieces, which include “botanical elements” like leaves, bushes, and trees. Let’s hope that this is the future for plastic!

What’s the most important thing I should know about you?
I don’t know :).
I enjoy being self-employed and having control of my own destiny, knowing that I have to pay the same insurance as my neighbours’, but being free of the restrictions of employment makes me feel very privileged!

I hate to think of myself as a consumer, even though I know that I am one. I try to avoid shopping centers at all cost. The thought of being a human battery, where “they” drain us of energy and in this case, energy is our attention and money. I guess the worst thing you could say to me is that I am normal.

What would your professional like look like if it was easy?
It is easy, I am living my own dream – yes, I know that sometimes it can be tough, but I guess we all need obstacles to challenge us and to push us into new areas of growth.

I draw, I’m doing what children love to do and sometimes I have to pinch myself to make sure that this is not a dream and I am really living.

Many thanks Lasse. You have been blessed with a natural talent and you have had the courage to make your living from your talent, RESPECT.

If you would you like help with your animations, illustrations or your presentations, please contact Lasse via Pigsel ApS.

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A Taste of Paris in Dowtown Copenhagen

Today, I had the opportunity to interview David Piffre about his journey from the outskirts of Champagne to Bisto de Paris in Copenhagen. David is remembered fondly for his legendary Patisserie on Oehlenschlægersgade in Vesterbro.

Thanks for taking time out of your busy schedule, David. You recently told me that you will be celebrating 31 years as a qualified chef on 1st July. Can you tell me a little about your education and where you have worked?
I was educated in a private cooking school in Champagne, where I learned classic technique, cutting, preparation, identification of the raw ingredients, the organisation of the French kitchen and discipline, all under the critical eye of professional French chefs and cooks. Usually, this education is 4 years but as I was already working in restaurants on weekends and during the holidays, I skipped the basic classes and managed to graduate in 2.5 years.

After graduation, I immediately left to work as a young cook in Luxembourg and then I moved to Amsterdam where I worked as a chef. Afterwards, I had to return to France for my Military Service and I was sent to Germany for 12 months, and I had nothing to do with the kitchen for this period. As I was a good soldier, I was rewarded by getting a job in the Ministry of Defense in Paris, which was a little boring so I only stayed for 6 months before moving to Lausanne. After Switzerland, I moved to Florida and then Barbados, where I met the wonderful creative author, Rosemary Parkinson, whom I helped with her book, "Culinaria - The Caribbean". In Barbados, the ingredients that I was vaguely familiar with were used in a completely different way from what I had been used to and here I learnt about variety and the magic of the Caribbean cuisine.

Author: Rosemary Parkinson

I know that you are from Champagne, but can you tell me about what it was like to grow up there?
Champagne is best known for the production of the sparkling white wine that bears the region’s name. EU law and the laws of most countries reserve the term "Champagne" exclusively for wines that come from this region located about 100 miles (160 km) east of Paris. I was used to having agricultural farmers all around me, and as my father was a builder he was offered the best meat and vegetables in exchange for helping the farmer with their building reparations, as bartering was the currency of choice. You have to remember this was before there were supermarkets in the suburbs or main cities!   

I know that you are the "main man" at the Bistro, so I know that you are here quite often, but what do you do for fun?
It all depends on the season, the time of the year. In the winter time, I do not do anything, it's my hibernation time, I just stay home and relax. Sometimes it's possible for me to travel to a sunny destination, and when I have this opportunity, I usually choose Asia as I have a lot of very good friends in Bangkok. During the spring/summer, I love to bicycle, a trip of 40 or 50km on my city bike, taking it easy, observing, is a wonderful way to spend my day off in the Copenhagen sunshine.

Who was your childhood hero?
Zorro was my idol. He was my idol, the black clothes, the horse, the mask - he was the man. I am still a big fan, today if I can see the series or the movie it still makes me happy and calms me down.

What is the most exciting thing right now, it could b in your personal or professional life?
My new pizza truck project. My good friend died two and a half years ago and his widow is alone with 7-year-old twins, she cannot manage his food truck business, so she asked me if I would like to help her and of course, I said yes!

What are you most looking forward to in 2018?
I would be really pleased if I can get the empty room next to my apartment, I have been trying to get this additional room for 10 years now. And I hope that this is the year where I get the extra room from the building as I would like to build a new bathroom.

What was the best thing to happen to you in 2017?
There were many good things that happened last year, but I think that my best friend got married. I never ever expected her to get married, so it was a big surprise and am so extremely happy for her. The wedding reception was here at the Bistro de Paris and they had a great party, it was so much fun. The Bistro can be hired for private events, weddings, confirmations, christenings, birthday parties, etc., so please contact us if you are interested.

In your opinion, how can you create and deliver a deeper connection with your customers?
I am not sure we can make a better experience for our clients, when they arrive here they are greeted with eye contact and made to feel genuinely welcome. I am confident that the food we serve to eat and drink is the best value for money experience you can get in Copenhagen. It's fresh, it's home-made, there are no hidden agendas, so it pleases me when the clients say it was a nice evening and they can leave satisfied. Sometimes I even get a hug and I feel really good and this is what breeds confidence. We have recently started a Newsletter to keep our customers updated on the events and offers at the Bistro.

With regards to Bistro de Paris, how can you continually evolve and grow?
Maybe opening at lunchtime?
When people are not used to going to restaurants on a regular basis, the Bistro is good value for the price and quality. It's simple food, but using the same raw ingredients as in the really expensive restaurants, the presentation may not be as fancy, but it is exactly the same products. 97% of our clients are very happy with the prices, DKK 300 for a 3-course meal and 2 glasses of wine is outstanding value for money.

Many people confuse a "Bistro" with "Gastro" restaurant, a Bisto is a place where you eat quickly, as they say in Danish a "spisested". It's simple, the menu is on a blackboard and we cross it off the menu when it is sold out, just like it is when you travel in France. The walls are painted yellow like a Bistro from the 1950's, 60's, the lamps, the pictures/posters on the wall gives an authentic feel to the place. Quality wines at reasonable prices

What's the most important thing I should know about you?
I am a really honest person that tries to treat people fairly, I do not play tricks or try to deceive. When I like someone I smile and on the other side, when I am in doubt about their intentions I try to leave the situation without creating a fuss.

Bistro de Paris · Vesterbrogade 19 · 1620 Copenhagen V · T: (+45) 33 33 82 22

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Do You Know How Your Customers R-A-T-E Your Business?

Ziglar, Inc., via Associated Press

The American author and motivational speaker, Zig Ziglar used the word R-A-T-E as a tool to assess how your customers are going to rate you.

R = Reliability, Recovery & Responsiveness
Customers understand that life is not perfect and mistakes will happen. However, this does not mean that your business is unreliable and frequently breaks its promises. Customers expect good businesses to be reliable and do what you say. On the rare occasions (they expect them to be rare) that you can’t then your customers expect you to make it up to them in another way, recover. How you make it up maybe as simple as an apology or some small compensation payment. They expect you to be responsive – i.e. quick to take action.

A = Assurance
Customers want to feel that their problem is being handled by an expert. Assure them that you know your business by demonstrating you understand their problems and the solution!

T = Tangibles
Your customers have an expectation of your brand and its appearance. From the staff and business setting to all of your on and off-line material. Your customers will judge you by your looks. Therefore part of meeting their expectations means making sure you look your best.

E = Empathy
Empathy is about connecting with your customers at an individual and personal level. Every customer wants to feel HUGged. That is Heard, Understood and Given incredible value. No one wants to feel like just another number or sale. You can HUG your customers by doing simple things like using their name when you address them, remembering specific details about their service needs/specifications that make it easy for them to buy from you. Show your customers that you care for them individually.

By really understanding the answers to these questions you will be able to set your customers’ expectations realistically and honestly. Customers tend to value honesty above everything. Setting expectations do not mean that you then can’t exceed them. It just establishes the baseline within the scope of your offer. For example, Richard Branson (Virgin), who has built an empire based on providing exceptional customer service explains it like this: “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways. Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service require that your whole staff, from product development to marketing, works in harmony with your brand image.”

Are you interested in having a deeper dive?