Worrying is a waste of life

There will always be things that you wish you could tell your younger self. It’s important to note that you don’t have to learn all of the lessons on your own. Don’t be a student of the school of hard knocks, ask for help and seek experienced insights early and often. Here are some bits of advice to my younger self.

Don't be impressed by:
1. Money
2. Job titles
3. Affiliations or network size
4. Years of experience
5. Appearances
6. Imitators
7. Big words

Be impressed by:
1. Kindness
2. Trustworthiness
3. Genuine generosity
4. Humility
5. Integrity
6. Tireless educators
7. Shared optimism

We can do it better

I do not define marketing as hype, advertising, promotion, scamming with selfish, narcissistic short-term thinking. Marketing is telling true stories that spread stories that change people’s opinion or their actions. One key element is that there is a community of people that care about what you are doing and want to go where you are going. Essentially every successful community that I can think of needs people from a diverse background, experience, and a point of view. I think that if the people in your community are moving in the same direction, then everything is going to be alright.

 

Luck is all about the amount of work, preparation, and time you put into your craft. As a marketing professional, the more we can connect those people and amplify them, the more likely it will be that our marketing will succeed. When we are willing to take responsibility for the work we are doing, then we are bringing something to the world. If you do it better, it will work better…
Contact me via e-mail for marketing workshops.

A good fit

I’m always trying to identify how I can be of service to others. I’ve had mentors in my career, and I’ve also learned from being in the trenches for many years. When choosing a mentor you should ask yourself whether you admire this person for his or her achievements and industry experience. I think your mentor should ideally be someone who shares your professional outlook and perhaps has even accomplished the goals you hope to achieve. I’m a student of the selling game and am constantly looking at best practices and at people who have positive influences both on people and revenue. Therefore, I think that it’s really important to pick your mentor carefully as they have to spend time with you as well.

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What do you know about your buyers?

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Psychometrics is a scientific discipline concerned with the construction of assessment tools. Being able to identify the psychometrics of B2B buyers - for example, their needs, challenges, and motivations - will help you effectively tailor marketing messages and sales strategy for what your buyers are looking for, and ultimately winning them over in the sales process. Creating buyer personas gives you an inside look into your target audience’s buying decision process, and what they hope to achieve. This will save time and overhead by allowing you to create the most efficient and concentrated marketing strategy based on your most profitable targets and how they act and behave. Contact me via e-mail for sales and marketing workshops.

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Learning by doing

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Why is experience in life considered to be the best teacher?
I think experience is one of the best teachers because when you do something you are actually involved in the whole process. And this helps you understand your behaviour and reaction towards a given situation. Learning by doing and teaching by experience can produce higher learning results and have a more lasting effect. Too many people in sales get a little bit of success and get carried away thinking they know it all, and don’t need to practice, study, plan, or review because they think they are already great. Sometimes that’s just the ego, but I think it’s imperative to remain humble. Do you think that happens in any other profession, sport, or activity?

“For the things we have to learn before we can do them, we learn by doing them.”
— Aristotle

Habits change behaviours

We all have those habits we wish we didn’t, but just can’t seem to break. It can be a challenge, but with some time and effort, habits can be changed. Here is my list of powerful habits: 
- Wake up early
- Practise gratitude 
- Spend time with nature 
- Choose right friends
- Deepen your relationships
- Know yourself better
- Be ok to say no
- Invest in yourself 
- Test your limits 
- Invest in experiences 
- Diversify your income stream

Certified trainer

The Power of Habits training is based on the New York bestselling author, Charles Duhigg’s book of the same name, “The Power of Habits”. During the Covid lockdown I completed the Power of Habits training course and learned how habits work and how to unlock the power to change them. The training taught me the skills to identify and create the habits needed for success within your organisation. The course focused on the science of habit formation and helped us to learn how to recognise when they need to change, what behaviours they ought to change, and how to make the desired behaviours stick. It sounds simple but in practise it’s much more difficult, for example,
a) Identify the habits,
b) Use skill instead of will, to replace limiting habits with effective ones, and
c) Create new routines that produce desired outcomes.

Everything is an opportunity

The most successful people have a thirst for learning, developing and maintain a high level of skills. My daily mantra is: “I will learn from every interaction.” I think selling is a matter of constant and continuous error correction and learning. The best salespersons I know have confidence and are humble enough to accept that there is more that they don’t know than what they do know. Everything is an opportunity, every won deal, every lost deal, every interaction, every presentation is an opportunity to evaluate and learn then adjust and do it better next time.

“Luck is what happens when preparation meets opportunity.”
— Seneca

Sales has this weird paradox, for example, when you are in front of customers, they want you to be confident. When you are not in front of customers, you are pulling apart your interactions and generally behaving in an insecure way so that you can see the things that you should be seeing. This combination of confidence and confident vulnerability is the sweet spot where curiosity meet anxiety and is where you will fine tune your sales performance.

Brand with purpose

Your purpose is about where you spend your best energy and where you put your love, and it isn’t always about your day job. Your purpose might be something you are in service of, something or someone you love and care about deeply, or it might be a call to action that you cannot turn away from. Your purpose doesn’t have to be big and dramatic, or even a global one. I feel like the luckiest and most privileged person in the world because I found purpose in my life at a very early age.

Some people are having short term success with hustling and spamming, but it’s trust what makes people continue to buy. We all want to trust brands who help us solve our problems, unfortunately nowadays consumers seem to have very little trust in brands. I think trust is claiming the high ground and stating things that are actually true. In the short run, you may not get a lot of sales as the brands who are spamming and hustling but in the long run they’ll be gone, and we’ll still be here.

It's a selfish desire

Everyone who you come into contacts with wants to know what’s in it for them and they don’t really tell you what they are going to get out of it, they may not even know or realise, nor want to admit it. One thing for sure is that they are thinking about it because it’s a selfish desire and in most cases, they wouldn’t care if it wasn’t selfish. Once you figure out what it is and you genuinely understand these concepts, you can use it for good or you can use it mysteriously, and this is so powerful that professional salespersons need to keep it in check.

Just imagine that you had a framework of questions that would unveil what your buyers vested interest were and a guided series of “need/payoff” questions that align with your buyers. These questions are just as valid in a romantic scenario and I know they will give you an advantage over your competitors. Contact me via e-mail if you are interested learning these concepts?

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Life is just a moment

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There are times when we all long for a simple way out, a procedure to follow rather than a process to understand. I think a mentor is someone who shares their knowledge, skills, and experience, to help another to develop and grow; and a coach is someone who provides guidance to a client on their goals and helps them reach their full potential. There is no reason why you cannot be both a coach and mentor, as the skillsets required to fulfil these roles are similar and to some degree interchangeable, for example, forming relationships to help a person develop. They are both rooted in learning and training and require a level of trust, respect, and communication in order to work.

 

When I am coaching, I usually coach on a specific topic or skill and focuses on “you”. I expect that after coaching this specific topic or skill you will be able to perform in a day-to-day basis using the knowledge gained from it. When mentoring, I’m focused on the present and future whilst using my experience and perspectives gained from the past elevate and evolve the current relationships. Does this make sense? Contact me now to book your coaching and mentoring sessions.

Making change with marketing

The sole purpose of marketing is to make a change is a big statement. Marketing is the generous act of leading people to get them to make things better. Marketing is also when we want things to be different, for example, what we do when we want to change culture and behaviour. I think marketing is the work of telling a story that’s true to someone specific to help them see the world differently and take a different action. And in my opinion, this is a fact because if change doesn’t happen then there is no marketing.

“Our job as marketers is not to do what we did yesterday, just faster and cheaper. Our job is to figure out how to change the people in the market who want to be changed.”
— Seth Godin

To begin the marketing journey, we have to be specific and ask ourselves two questions:
1)    Who is it for? For example, target audience, and
2)    What changes are we seeking to make? For example, how would they like to receive this content?

A young entrepreneur in India

How to add value to discarded materials?
Ashay Bhave is a 24-year-old Indian entrepreneur who makes sneakers from plastic bags and bottles. The brand is called Thaely and they manufacture 15.000 pairs of shoes per week. Ashay’s start-up procures raw material from a waste management company. Plastic bags are turned into a fabric called ThaelyTex with the help of heat and pressure. The fabric is then cut into shoe patterns. Plastic bottles recycled as recycled as a fabric called rPET (Polyethylene Terephthalate), is used for lining, shoe laces, packaging and other parts.

Can a small company like this compete with global brands like Adidas, NIKE, and New Balance? See video here

See and be seen

Lawrence Weiner © 1972

Why can’t we be seen until we learn to see?
I think to see mean that you have empathy, it means to realise that no one cares about you and your opinion, they care about themselves and their own opinion. If you can’t see them for who they are, and for where their fears, desires and dreams are, they will ignore you because they only want to hang out with people who see them. Being seen is an unlimited need that people you serve have and if you can see them and understand them, you can tell them a story that they want to hear and they are more likely to engage with you. You cannot be empathic to everyone, you cannot see and understand everyone, so pick who you are going to see and understand and do that.

Today is your day

Social media is constantly telling us what other are doing and what interests they have. I think that the most important thing you can do in your life is to know who you are and understand what makes you different and unique. Let’s try a little experiment…
Create a list of things that you love and hate.
Look through the list and then ask yourself, “Is this because of what other people are telling me to love and hate, or does it come truly from within?”
This process in not just about your career or love life, it’s about your mental health. Discovering who you are  and what makes you unique will allow you to become acquainted with your own desires and impulses, and not be controlled by what other people are doing and thinking.

Saleable content

I think that in every start-up, you need the following:
- Someone who always wants to get things done
- Someone who obsesses over numbers
- Someone who is honest about things that doesn't work
- Someone who is eternally optimistic

 

The “someone” I describe above could be the same person. I have heard about start-up companies who don’t know who they are, they don’t have a business model, and they don’t have great market segmentation, in other words how to approach a market. Unless this is all in place, I would not work with them as I cannot guide them through a sales process or teach them how to sell more effectively. Not knowing who to target, who to sell to, what price points to be at can really impact how you can sell effectively in any marketplace.

The chess endgame

One reason I love coaching is you are forced to take a holistic view. Coaches are generalists, who have to obtain a near specialists’ knowledge about a lot of things, for example, from behavioural psychology to political trends. We have to know a little bit about many things and then we must understand how they interact with the methods we are trying to install.

The chessboard metaphor is common throughout therapy to help develop the distinction between an observing self and avoided psychological content. I think that sometimes a well-placed pawn is more powerful than a king.

“Knowledge is having the right answers.
Intelligence is asking the right questions.
Wisdom is knowing when to ask the right questions.”
— Professor Richard Feynman

Leaders will always

Some people believe that leaders are made and others believe that great leaders are born. I think leadership can be learned even if you were born with the personality traits and communication abilities required to become a leader. The soft skills like awareness, sensitivity and understanding are not possessed by all leaders. Good leaders will always:

⁃            Set high standards
⁃            Have excellent organisational and execution skills
⁃            Embrace change and course-corrects when needed
⁃            Take risks
⁃            Embody fearlessness
⁃            Exude passion
⁃           Earn and give trust