culture

From small acorns mighty oaks grow

Photo via @frkbajer

Photo via @frkbajer

What values are found in good people?
In my opinion, there is no such thing as a good person. The idea of what we constitute as “good” is not correct because a good person is someone who is trying to improve. And no matter how “good” you are, there is always room for improvement, therefore, the real goodness is in the attempt, it’s in the process.

 

I think that we learn things painfully and when we learn things painfully a part of us has to die and that’s the pain. For example, when a relationship dream is shattered, a huge part of us that constituted that dream has to be stripped away and destroyed. Life is a constant procession of change and to fully participate in it, you have to allow yourself to be redeemed by it.

Metaphorically speaking, the good is the process of death and rebirth voluntarily undertaken – you are not as good as you could be, so let part of you die. I am fully aware that the thing that emerges in its place is something better. The secret of human beings, unlike any other species is that we can let our old selves die and let our new selves be born, and that is exactly what we need to do.


Are you familiar with ikigai?

For those of you that know me or follow my blog then it will come as no surprise that Japanese culture is near and dear to my heart. And this curiosity has led me to find out more about the concept of ikigai.


In Japan, true ikigai is not about making money. It’s not about what the world needs from you or what you’re good at, or even what you love. It’s not any lofty goal to achieve. True ikigai is embracing the joy of the little things, being in the here and now, reflecting on past happy memories and cultivating a state of mind that can lead to a happy future.


The 10 rules rom the book IKIGAI: The Japanese Secret To a Long and Happy Life, are:

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  1. Stay active, don’t retire

  2. Take it slow

  3. Don’t fill your stomach

  4. Surround yourself with good friends

  5. Get in shape for your next birthday

  6. Smile

  7. Reconnect with nature

  8. Give thanks

  9. Live in the moment

  10. Follow your passion


Why does your organisation exist?

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Jay Shetty is an award-winning storyteller, podcaster and former monk who is making wisdom go viral. I have been listening to the Jay Shetty Podcast, “On Purpose” over the last couple of years, I think that it’s fascinating to hear a former monk interviewing global stars from his LA base with a British accent.


According to the Oxford English Dictionary, “purpose” is a noun and means the reason for which something is done or created or for which something exists. Here’s how I could design an “On Purpose” workshop that fits your organization:

Does your purpose:
-       Address an industry problem?
-       Inspire a community?
-       Disrupt the marketplace?
-       Make the world a better place?

 

I would then split you up into groups, teams or departments and ask:
-       What do we care about?
-       Why do we do the work that we do?
-       What really matters?
-       What is the purpose of our organization?
-       What do we want for the future of this groups, teams or department
-       What can we give that really matters to the world?


After establishing what your organization does with something that really matters in the 21st century. I would ask questions like these:
-      How does your purpose link to really significant, worthwhile issues, challenges and needs in the world?
-      How clear and alive are those issues in the minds of your people? 

Please contact me via e-mail (link) to discuss an “On Purpose” workshop for your organization.


    

What is your purpose?

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You either believe when there is no evidence and sometimes that is delusion fuelled by denial. And sometimes, you believe where there is no evidence and this shows that you have faith in things that have not been seen yet. The challenge is knowing the difference between the two.

The mind is an element, strategy is an element, but it’s PURPOSE that is the missing link that binds everything together. Purpose is what really matters!

The majority of human beings have never had a deep thought in regards of self-regulation. Everyone is so busy, we are all so distracted that we do not give ourselves time to ask questions that matter. What truly matters is giving yourself the space and time to ask these question.

What is the purpose of your organisation?
I think that purpose is the core, root or foundation of your organisation. Therefore, if anything is poisoning the roots, then we must stop and get rid of the poison.

How?
- By looking at the relationships, dynamics within your organisation.  
- By looking at what’s driving people within your organisation.  
- By looking at the crap that you drag into the business and what poisons the purpose within your organisation.  

And I think that if you don’t do this work, you will never get purpose within your organisation.  

How do branding and company culture interact?

c/o Sacai @ Lane Crawford

c/o Sacai @ Lane Crawford

In 2016, I managed to fulfil a lifelong ambition and traveled to Tokyo and Kyoto as I have been fascinated by Japanese culture throughout my life. I was not disappointed, Japan was exactly as I imagined. I worked with Beams way back in 1990, and I subsequently worked with all the major Japanese department stores.


I think you cannot successfully tell a story to the outside world for long which is opposite to the culture you actually have. We didn’t invent culture to inform capitalism, we invented capitalism so our culture could get better. 

- Culture defeats strategy every time. 
- Culture is people like us do things like this.
- Culture is how we make decisions. 

Would you like me to look into your culture?


Curiosity Killed The Cat

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This week, I have observed the most articulate 2 year old, Isiah is his name. His line of questioning revolved around, “Why? Why is it like this? Which invariably led me to ask the question, “Why can’t it be different?”
I think discovery is seeing what everybody has seen and thinking what nobody has thought.

My process revolves around the 4 D’s (discover, define, develop and define) and therefore, always starts with discovery…


You Do Have A Choice

It’s all about mindset, from the moment you wake up to the moment you rest your head at night, everything is up to you! Your emotions, your thoughts, your perception and your reactions - every moment. When someone tries to trigger you by insulting you or by doing or saying something that irritates you, take a deep breath and switch off your ego. Remember that if you are easily offended, you are easily manipulated!

I think the only thing you can control is how you treat yourself and this knowledge of that one thing can change everything. Before I write anything, be it an e-mail, text message or on SoMe, I ask myself these 3 important questions:

  • Is it important?

  • Is it respectful?

  • Is it necessary?

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Simon Nygaard Hoff, co-owner and creative soul at Wonderland Agency

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You and I met each other around 2008 when you had the WAS Gallery in Vesterbro even though we have not seen much of each other over the past couple of years. Last year we bumped into each other at Helle Mardahl’s ’vernissage‘ in Boffi and we both remembered that healthy relationships are nurtured by good conversations. 

Thanks for taking time out of your busy schedule to meet me. As adults we often let the serious things in life suck all the joy out of our lives. We need to engage the younger side of ourselves to remember what it means to have fun. It’s important to let yourself be a juvenile every now and then, not everything needs to be so critical all of the time. During this interview, I will go with the flow and it’s totally unscripted 😊.

Can you tell me a little about your background?

It all began with the Wonderland Magazine in 2005 which kickstarted the Wonderland journey. In the first magazine we had a big article with Tal R and Jonathan Meese. We based the concept around dressing them up as Freud and his mum, as they were both in love with Freud. Tal R and Jonathan Meese said they would like to use the costumes, but we had to come over to Berlin. As we were still students travelling to Berlin was expensive but we managed. Subsequently, Tal R and Meese had a huge exhibition at Statens Museum for Kunst called ”Mor”, SMK had already made promotional material which they scrapped in favour of our images for the official press release, advertising and posters. Crown Prince Frederik and the Minister of Culture, Brian Mikkelsen, opened the exhibition. We were buzzing, this was an ideal start for us and the success was a big deal for us students, over the next couple of years we made 11 issues of the magazine, which were distributed in Denmark and Germany.

What are you up to nowadays?

Product design, furniture design and interior design.

Copyright: Please Wait To Be Seated

Copyright: Please Wait To Be Seated

 

What made you choose to design the salt and pepper pots?

It was because I made the concept and interior design of a restaurant on the top floor of Illum. I was hired by Carlsberg to design the Bar Jacobsen restaurant/bar - I did the concept and interior design, and then I bought a lot of chairs from a company called, Please Wait To Be Seated (PWTBS). The owner (Thomas) came to the opening and asked if there was something I would improve. Now, as there is always one thing that you are annoyed about and it was the salt and pepper pots. Thomas said that is was really funny as he, wanted to add a salt and pepper design to the PWTBS collection and then I was hired as the designer. I told him that if he gave me 14 days I would come back with some great ideas and the rest is history.

They are made in wood and are being sold in cool shops like Illums Bolighus and Stilleben, but we think they still need a more commercial retailer as it's a royalty agreement.

 

How did you get into the art world? 

My education is a pretty boring project management degree and I am an autodidactic graphic designer. I slowly moved into the art world when we opened Wonderland Art Space in 2008. Working with the room experience, collaborating with different artists to build and design art bars for festivals. In 2010, I was working on the visual identity for Roskilde Festival, making an art bar for Absolut vodka (Pernod-Ricard) with Helle Mardahl and Andreas Emeniusalso I was making a campaign for Diesel. I was subsequently hired by Roskilde Festival in 2011 to make another art bar, again it was sponsored by Absolut vodka but this time I worked with the artist, Anne Sophie Sandal on the project.

 

What were you interested in whilst at school?

I grew up in Svogerslev (small town outside Roskilde), I went to high school in Roskilde, but immediately afterwards I moved to Copenhagen as I was so tired of small city life. Even though I really like Roskilde and will probably move back one day...

I was interested in creativity and art whilst I was at school, I wasn’t interested in learning languages or mathematics, I just wanted to play football and learn about creativity. The only thing that I knew was that I had to move to Copenhagen as soon as possible. I attended a 6-month foundation graphics course at Copenhagen Technical School which was extended to one year and I attended film, drawing and graphic courses.

Afterwards, I started a small T-shirt brand called SLRP with Rasmus Blæsbjerg who was one of the first web design teachers at the Design School and was also best friends with Oliver Bjerrehus. I moved to New York for a few months with Rasmus and tried to build up SLRP over there with an American partner, but it did not work out.

Courtesy of W Magazine archives

Courtesy of W Magazine archives

Did you read comics or magazines? Who was your hero?

No, I read magazines and I was really inspired by the American W-Magazine that featured fashion, art, film and culture. I remember receiving some money from my aunt and immediately buying a retrospective book featuring W-Magazine issues from 1990. The book was huge and cost DKK 2.500. Then I knew that I really wanted to make a magazine one day.

I have never been a big fan of comics, Rasmus Blæsbjerg was the man I looked up to for many years, he was a character and very funny. The Wood Wood guys were also quite an inspiration, especially in the beginning when they had the shop on Krystalgade.

 

What was your first big career decision? 

In the beginning of the 2000s, I started to learn a lot more about visual art and then I became a fan of a lot of artists because for me art is pure creativity where there are no rules. There are just your own rules, there is no client, you don't have to think of a brand, there is no brief. As an artist you can do what you like. The downside of all of this freedom is also the difficult part! I have been advising a lot of young artists about their career, they should know what they want to do, which direction they want to pursue, for example, sound, video, installations, etc. You cannot do it all, if you want to be an art superstar you have to think about your own brand - Tal R is a good example as you never doubt that it is him when you see one of his paintings. The way he combines the colours and figures, he has a childish way of painting with an edge. Tal R is also really good at speaking about his art, his work has a high level of quality, his motives are appealing - it's painting, it's childish, it's funny. He uses beautiful colours and he's really charming and good at networking. Tal’s also made a lot of right choices, e.g. he’s represented by Contemporary Fine Arts in Berlin and I've met the owner, Bruno many times, he's also a lot of fun. There are so many characters within the art industry 😊

 

Everyone wants a deeper connection with their clients, how do you create an emotional connection with your customers?

We at Wonderland are a commercial agency but we combine our own projects e.g. salt & pepper, with more commercial projects. We have just reopened the gallery, we are making a podcast about the advertising business. We don't ask permission, we just do it! 

It's really important to get your own experiences, for example, trying to make an event because it is really difficult. Getting people to come, creating the marketing and promotion, so if you have that experience then you know how hard it is when you have to do it for a client. Their client’s budgets also have to reflect that if they want to be successful.

It's difficult to get big budget projects, you really have to fight for them and then to have permission to be creative within your own field of expertise and that takes a lot of back and forth, briefs, meetings, etc. Now we are staffing up on the management side, as we know that we have a good reputation and the best creative freelancers want to work with us, where we have struggled in the past to get the big budget jobs.

Courtesy of Wonderland Agency

Courtesy of Wonderland Agency

It appears as though you made a seamless transition from the art world into communication & design. What were the key drivers for you to make the move into the communications world?

The transition has evolved by taking small steps, going more towards a commercial agency and away from the art business. We had a tipping point at the end of 2011, where we had to make the decision whether we wanted to run a creative agency or to run a gallery. At that time the gallery was representing 5 artists and they wanted to be represented at international trade fairs. However, we were not prepared to spend our weekends trying to sell art when we knew that we made all our money from the creative agency. The gallery was more the face; it was definitely not the body.

We started to make small campaigns for Tuborg, we became the Danish advertising agency for Absolut vodka and Diesel, and they both liked the edge that we could bring by gathering the cool creatives. We could not give the artists the representation they deserved, so we decided to close the gallery and move in the city and run our commercial agency there.

In 2103, we landed our biggest job to date for Somersby. We created a sub-brand, ”Somersby Unlimited” specifically targeting young party goers in Denmark. Here we had our commercial breakthrough and a huge budget. We created everything for the concept (strategy, brand name, visual identity, packaging design, etc.). 

Carlsberg sold out of Somersby everywhere during the first two years and this is really something phenomenal when a Carlsberg brand sells out, as they really produce a lot of units. There was so much hype created around the product, simply by adding animal print on the bottles - it was a really simple idea, but the timing was perfect. Fashion is really mainstream and it can move a lot of people, we needed a creative basis for the idea for Somersby to become fashionable. The following year we knew it would be floral prints and we knew that if we integrated that on the bottles it would be a hit and again it sold out. The third-year was really difficult to follow up on the iconic bottles, so, unfortunately, Carlsberg closed down the brand.

Courtesy of www.markedsforing.dk

Courtesy of www.markedsforing.dk

What role has digital taken in your business model?

Yes, it does! We have two sides of the Agency, I am head of design & art and there is not much digital on that side. The other side is SoMe and digital marketing. Here there is a lot of digital, looking at online trends, Facebook algorithms are constantly changing but as we are doing all the SoMe for Fitness World we have to stay on top of the game. And my business partner, Sophie Hardinger is running that side of the Agency, she has become a SoMe nerd. We have 4 people in her department and hire freelancers if we need to work with Adwords etc.

 

What makes your brand stand out from the crowd? 

I hope that this artistic creative edge we have is the reason why clients want to work with us. Pernod-Ricard recently contacted us again as they want us to integrate their brands in a creative and cool environment. 

I realised that when you develop strong ideas and you invest in the creative process, for example, thinking about the materials, the look, etc. delete. then I am really good at taking a brand and taking it into a physical dimension with a lot of funny creative solutions. I prefer to work on interior designs rather than creating advertising campaigns! The work will last a lot longer than just a quick fix, but of course it's difficult to convince companies to invest money into a long-term solution than a quicker, cheaper one. I have managed, so far, to explain and sell to a supertanker like Carlsberg where the Hall of Carlsberg has been up for 5 years and the Carlsberg VIP Lounge at Parken has been there for 7 years

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A Little About The Way I Think

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1) I spend my time listening and making others feel special rather than telling them how great I am.

2) I understand that relationships are built on trust, and trust takes time to develop.

3) I think that the best way to differentiate is to be honest, caring and hardworking.

4) I usually identify areas of shared interest and create opportunities for everyone to be a winner.

5) I provide encouragement, show concern, listen with interest and instill a strong set of values.

6) I always treat my clients with dignity and respect.



Your Dreams May Not Come True

Image: via standard.co.uk

Image: via standard.co.uk

I think that if your dreams are big enough they will not get completed during your lifetime. For some human beings the song in their heart will die if the situations around them does not work out the way they think it should happen.

Your inner experience should not be determined by what is happening around you. In the very nature of things, life is made in such a way that the outside will never happen 100% the way you want. And it should be that way, as if everything happened 100% your way - where do I go, where does everyone else go? Sometimes it goes your way, sometimes it goes my way, sometimes it goes someone else’s way - everything is fine.

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What do you want for yourself could be either blissful or miserable!
Remember fundamentally everyone wants the same thing: Pleasantness within themselves and pleasantness around them. I think what you want for yourself is the highest level of pleasantness 100% clear - the highest level of pleasantness.

· If pleasantness happens in our body we call it health, and if it becomes very pleasant we call it pleasure.

· If our mind becomes pleasant we call it peace, and if it becomes very pleasant we call it joy.

· If our emotions becomes pleasant we call it love, and if it becomes very pleasant we call it compassion.

· If our life energies becomes pleasant we call it bliss, and if it becomes very pleasant we call it ecstasy.

· If our surroundings becomes pleasant we call it success and this is all that we want in our life.

The outside pleasantness is determined by many forces, not just by ourselves. And all of these forces must cooperate to create outside pleasantness, but to create inner pleasantness we do not need anybody’s cooperation, just ourself!
This one thing, if we can make it happen will enhance our dream in such a way that it could not be fulfilled in one lifetime. The fear of suffering is what is making people dream small, think small, work small because if I dream big and it doesn’t happen what will happen to me.

WHAT WOULD YOU DO NOW IF YOU KNEW THAT YOU COULD NOT FAIL?
How would you answer this question? You can share your answer here or you can keep it to yourself, but mostly I hope you do something about it.

The Same Old Cycle

The Same Old Cycle


Love Is A Dirty Word In Business

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For many, love is a dirty word in business. Bringing love into the workplace, it’s platonic, but it’s there. I love these people and I am going to support them doing great work and we are going to do this together. According to Richard Branson, “Customers should not be first, employees should be first because if you take care of your employees, your employees will take care of your customers.”

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Almost every successful person begins with two beliefs: the future can be better than the present, and I have the power to make it so!

Having a deep purpose to the why we do things, it’s not just a job, it’s not just a salary. I understand that these things are so important and people get caught up in working for organizations because they have obligations - but there is a choice about picking something that you are passionate about. And then the human connection, recognizing your own humility - I think Brené Brown’s The Power of Vulnerability Ted Talk from 2010 sums it up quite nicely.


Michael Jackson Forever

Photograph: Victor Boyko/Getty Images

Photograph: Victor Boyko/Getty Images

With R. Kelly being dropped by his record label, RCA (Sony Music) after the “Surrounding R. Kelly” documentary, Virgil Abloh’s Louis Vuitton Men’s Fall-Winter 2019 Fashion Show in Paris was a welcome break from all the controversy surrounding black men.

According to Virgil Abloh, “Michael Jackson was the most important person in innovating men’s wear ever,” therefore, the Louis Vuitton show was presented on a set replicating the Alphabet City backdrop of Michael Jackson’s “Billie Jean” video and MJ was again the inspiration for the collection.

The live performance from Dev Hynes aka Blood Orange was amazing and the clothes were a fitting tribute to menswear, even though I have never understood the wearing of sneakers (trainers) and suits, maybe it’s an age thing? Abloh is acutely aware that his young followers can’t afford the clothes he designs for Vuitton, he wants them to aspire to own them. My 13 year old son preferred the Off White show, what do you think?

Photographed by Acielle / STYLE DU MONDE

Photographed by Acielle / STYLE DU MONDE





Challenging The Status Quo With Lasse Have

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Tell me a little about your education
I am an autodidact and have 30 years of visual drawing experience beginning with T-shirt designs, posters and flyers in High School and that has evolved into what it is today, which spans from basic illustration, over animation, to complex presentation. At the beginning when faced with the question – “Do you know how to do this?” – My answer was always “Yes”, - even though sometimes I had not tried it before. But I quickly learned the necessary skills and I always delivered a solid and trustworthy product. So, learning by doing, was the basis of my commercial success.


What excites you right now?
Vector graphics has been hot for years now, fortunately for me, I was presented to Vector tools very early, and working with vector graphics is still my favourite. My role is to notice new trends and utilize my experience to identify who is capable of buying these solutions, and able to benefit from them. As the majority of my clients are conservative companies, I am very aware that I have to ensure that my solutions fit into my clients existing framework and style.


What are you looking forward to in 2018?
This is a difficult one! (Pause)
Personally, it’s a rebuilding project in my home – the renovation of our loft room.


What’s the best thing that happened to you in 2017?
In our world we are always looking at the next thing, but sometimes it’s nice to reflect on what has happened. Moving into Republikken in January 2017 gave me a new creative push as I was in downtown Vesterbro on a daily basis. Meeting lots of new people from a variety of ethnic backgrounds with drive and ambition, provided me with a new energy that comes with shared office spaces.

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Tell me a little about you and your childhood?
I was born and bred in Nyborg in Fyn. My siblings and I were brought up with conservative parents and raised to be self-sufficient and to follow our dreams, which was kind of natural as both of my parents were self-employed themselves. As a young man, I was in a hurry to get out and explore new things. Right after High School I chose to go into the Navy as part of my National Service, where I worked in the Operations Room and was in charge of the ship computers and radars.

When my National Service ended, I went to Paris and lived there for a memorable year before moving to Bordeaux. I lived there for 5 years where I had a lot of crazy experiences and a variety of jobs, and I quickly learnt the language and embraced the French culture. After a few years in France I was able to live full time from my drawings and freelance jobs.


Who was your favourite superhero?
My very own Mr. Pigsel who is the virtual front figure for the company. He has a split personality as he is also Professor Pigsel, Inspector Pigsel, Doctor Pigsel as well as the superhero Captain Pigsel.

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The whole world is talking about CSR, do you support any charitable causes?
One of my biggest wishes is that we find an alternative to plastic. I recently heard that Lego have announced that its first brick pieces made from plant-based plastic sourced from sugar cane will go on sale later this year. Production has started on the sustainable pieces, which include “botanical elements” like leaves, bushes, and trees. Let’s hope that this is the future for plastic!


What’s the most important thing I should know about you?
I don’t know :).
I enjoy being self-employed and having control of my own destiny, knowing that I have to pay the same insurance as my neighbours’, but being free of the restrictions of employment makes me feel very privileged!

I hate to think of myself as a consumer, even though I know that I am one. I try to avoid shopping centers at all cost. The thought of being a human battery, where “they” drain us of energy and in this case, energy is our attention and money. I guess the worst thing you could say to me is that I am normal.

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What would your professional like look like if it was easy?
It is easy, I am living my own dream – yes, I know that sometimes it can be tough, but I guess we all need obstacles to challenge us and to push us into new areas of growth.

I draw, I’m doing what children love to do and sometimes I have to pinch myself to make sure that this is not a dream and I am really living.

Many thanks Lasse. You have been blessed with a natural talent and you have had the courage to make your living from your talent, RESPECT.

If you would you like help with your animations, illustrations or your presentations, please contact Lasse via Pigsel ApS.

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How Dr. Martens' Are Made

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I have advised many brands over the last 13 months about "telling their story" via videos. Here is Steve Bent (Production Manager) at the Dr. Martens Cobbs Lane (Northampton, UK) factory describing their iconic "Made in England" manufacturing process - https://www.youtube.com/watch?v=rO1YAx4QW1I


Luxury Brands Ignoring Influencers is a Risky Business?

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Magazines are losing their power as the exclusive gatekeepers in fashion, as they used to be the brands’ best way to broadcast its message to an audience of potential customers. Now the internet and social media have changed that, and brands have to target small communities online in ways that speak to them.

Tribe Dynamics is a company that identifies influencers and estimates the “earned media value” of their activity around brands, eg. LVMH, as brands move more and more of their advertising spending online. Conor Begley (co-founder and president at Tribe Dynamics), gives an example below about the way influencers are shaping the images of luxury brands.

“I’m showing them a bunch of data on Chanel. The number one influencer for Chanel is a guy named Jeffree Star. For those of you that don’t know Jeffree Star, he has pink hair, he’s tattooed from like head to toe—and his neck too—he will routinely smoke weed in his videos […] We show them this data, and somebody from this luxury brand says, ‘Hey, we know this is really important, but we wouldn’t want Jeffree to be our number-one influencer.’ I talk about inclusivity versus exclusivity and not really controlling the conversation, etc. We go home, we look at the data; he was the number-one influencer for that brand as well, they just didn’t know it.”

Star is a make-up artist and social-media personality with a large following. Shortly after that meeting, Begley said, Star caused a stir by posting a YouTube video in which he cut up a $5,000 Chanel bag with a glowing-hot knife. Chanel doesn’t need to make Star the face of its brand, Begley pointed out, but it would probably be good for the label to create a relationship with him since he’s having an impact on how his many fans perceive Chanel. Gucci, in fact, has done just that and made custom products just for him.

Please note that magazine editors are now often influencer's themselves with their own personal followings separate from the companies they work for 😉.

Read the full Quartzy article here


A Taste of Paris in Dowtown Copenhagen

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Today, I had the opportunity to interview David Piffre about his journey from the outskirts of Champagne to Bisto de Paris in Copenhagen. David is remembered fondly for his legendary Patisserie on Oehlenschlægersgade in Vesterbro.

Thanks for taking time out of your busy schedule, David. You recently told me that you will be celebrating 31 years as a qualified chef on 1st July. Can you tell me a little about your education and where you have worked?
I was educated in a private cooking school in Champagne, where I learned classic technique, cutting, preparation, identification of the raw ingredients, the organisation of the French kitchen and discipline, all under the critical eye of professional French chefs and cooks. Usually, this education is 4 years but as I was already working in restaurants on weekends and during the holidays, I skipped the basic classes and managed to graduate in 2.5 years.

After graduation, I immediately left to work as a young cook in Luxembourg and then I moved to Amsterdam where I worked as a chef. Afterwards, I had to return to France for my Military Service and I was sent to Germany for 12 months, and I had nothing to do with the kitchen for this period. As I was a good soldier, I was rewarded by getting a job in the Ministry of Defense in Paris, which was a little boring so I only stayed for 6 months before moving to Lausanne. After Switzerland, I moved to Florida and then Barbados, where I met the wonderful creative author, Rosemary Parkinson, whom I helped with her book, "Culinaria - The Caribbean". In Barbados, the ingredients that I was vaguely familiar with were used in a completely different way from what I had been used to and here I learnt about variety and the magic of the Caribbean cuisine.

Author: Rosemary Parkinson

Author: Rosemary Parkinson

I know that you are from Champagne, but can you tell me about what it was like to grow up there?
Champagne is best known for the production of the sparkling white wine that bears the region’s name. EU law and the laws of most countries reserve the term "Champagne" exclusively for wines that come from this region located about 100 miles (160 km) east of Paris. I was used to having agricultural farmers all around me, and as my father was a builder he was offered the best meat and vegetables in exchange for helping the farmer with their building reparations, as bartering was the currency of choice. You have to remember this was before there were supermarkets in the suburbs or main cities!   

I know that you are the "main man" at the Bistro, so I know that you are here quite often, but what do you do for fun?
It all depends on the season, the time of the year. In the winter time, I do not do anything, it's my hibernation time, I just stay home and relax. Sometimes it's possible for me to travel to a sunny destination, and when I have this opportunity, I usually choose Asia as I have a lot of very good friends in Bangkok. During the spring/summer, I love to bicycle, a trip of 40 or 50km on my city bike, taking it easy, observing, is a wonderful way to spend my day off in the Copenhagen sunshine.

Who was your childhood hero?
Zorro was my idol. He was my idol, the black clothes, the horse, the mask - he was the man. I am still a big fan, today if I can see the series or the movie it still makes me happy and calms me down.

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What is the most exciting thing right now, it could b in your personal or professional life?
My new pizza truck project. My good friend died two and a half years ago and his widow is alone with 7-year-old twins, she cannot manage his food truck business, so she asked me if I would like to help her and of course, I said yes!

What are you most looking forward to in 2018?
I would be really pleased if I can get the empty room next to my apartment, I have been trying to get this additional room for 10 years now. And I hope that this is the year where I get the extra room from the building as I would like to build a new bathroom.

What was the best thing to happen to you in 2017?
There were many good things that happened last year, but I think that my best friend got married. I never ever expected her to get married, so it was a big surprise and am so extremely happy for her. The wedding reception was here at the Bistro de Paris and they had a great party, it was so much fun. The Bistro can be hired for private events, weddings, confirmations, christenings, birthday parties, etc., so please contact us if you are interested.

In your opinion, how can you create and deliver a deeper connection with your customers?
I am not sure we can make a better experience for our clients, when they arrive here they are greeted with eye contact and made to feel genuinely welcome. I am confident that the food we serve to eat and drink is the best value for money experience you can get in Copenhagen. It's fresh, it's home-made, there are no hidden agendas, so it pleases me when the clients say it was a nice evening and they can leave satisfied. Sometimes I even get a hug and I feel really good and this is what breeds confidence. We have recently started a Newsletter to keep our customers updated on the events and offers at the Bistro.

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With regards to Bistro de Paris, how can you continually evolve and grow?
Maybe opening at lunchtime?
When people are not used to going to restaurants on a regular basis, the Bistro is good value for the price and quality. It's simple food, but using the same raw ingredients as in the really expensive restaurants, the presentation may not be as fancy, but it is exactly the same products. 97% of our clients are very happy with the prices, DKK 300 for a 3-course meal and 2 glasses of wine is outstanding value for money.

Many people confuse a "Bistro" with "Gastro" restaurant, a Bisto is a place where you eat quickly, as they say in Danish a "spisested". It's simple, the menu is on a blackboard and we cross it off the menu when it is sold out, just like it is when you travel in France. The walls are painted yellow like a Bistro from the 1950's, 60's, the lamps, the pictures/posters on the wall gives an authentic feel to the place. Quality wines at reasonable prices

What's the most important thing I should know about you?
I am a really honest person that tries to treat people fairly, I do not play tricks or try to deceive. When I like someone I smile and on the other side, when I am in doubt about their intentions I try to leave the situation without creating a fuss.

Bistro de Paris · Vesterbrogade 19 · 1620 Copenhagen V · T: (+45) 33 33 82 22